INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Feb 1, 2013
Success as a vendor in the gift and jewelry business, to a large degree, depends on offering buyers fresh, fashionable products, as well as being able to shift and adapt your product line to the times. Glen Miller, president of Milk and Honey, Inc., has perfected a balance of those strategies, and offers classic products that are continually popular, as well as trending jewelry, accessories and giftware. "After the first crash in 2007, I had a warehouse of 12,000 square feet, and I was bringing in a lot of large statuaries from overseas," Miller explains. "I made a conscious shift into more jewelry and accessories to give me more exposure to the mainstream market." Changing with the times and having a good eye for product keeps Milk and Honey going strong and, today, the company offers a wide array of merchandise, including an extensive line of contemporary scarves and jewelry, along with a selection of wishing pots, statues and sculptures, wind mobiles and other novelty items.
"Right now, our jewelry scarves are extremely hot," Miller shares. "In most cases, there is a pendant hanging down the center, and the scarves have little rings and jewelry accessories going up the sides that can be moved around. Jewelry scarves have turned an everyday accessory that women are familiar with into more of a novelty item, and the stores are blowing them out." Around 30 styles, each one made in a range of up to a dozen colors, are available. Jewelry scarves wholesale for $4 to $15, and a $7 scarf, for example, retails for $19.99. Minimum order is a dozen scarves.
Power Mini bracelets are another big seller for Milk and Honey. These semiprecious stone, elastic bracelets are available in 22 gems, including amethyst, fluorite, red jasper, rose quartz and hematite, and in four and six millimeter sizes. "These are a mainstay. Customers will buy three to six Power Minis and wear them together," Miller points out. Power Minis wholesale for $2.40 to $3.50, and retail for $5 to $10. A free display is included with purchase.
Recently, Milk and Honey introduced a new line of scarves and jewelry called the Shanghai Collection. "It's pretty exciting. The scarves are made of high-end materials, such as satin and printable chiffon, which gives them an elegant fashion flare," Miller elaborates. "The Shanghai Collection of beaded bracelets and necklaces is a new look for jewelry, and sells at a very good price." Shanghai scarves wholesale for $10 to $15 and jewelry wholesales for $3 to $4. Scarves retail for 2.2 to 2.5 times the wholesale price, and jewelry is easily a three times markup, Miller notes.
Web wholesalers and retailers can request a printed catalogue or shop Milk and Honey's website, which is updated regularly with new products. The site is very user friendly and the pages load quickly. "Buyers simply register and login to see wholesale prices, then they can thumb their way through the website, choosing categories and shopping as they go. A lot of people like to use the website and order online," Miller continues. Minimum order for most products is $100, and the company usually ships in one to three business days. "We go out of our way to give great customer service and we're in it for the long run," he adds.
Milk and Honey attends or has representation at all major gift shows, where wholesalers and retailers can see the company's newest introductions as well as its most popular merchandise. The firm will be exhibiting at WWIN, WomensWear In Nevada, being held February 18-21 at the Rio Hotel in Las Vegas, NV, at booth T2700 in the Tropical room.
Topic: Company Profiles
Entire contents ©2017, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.