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Ali Cards Debut

Feb 1, 2008

American Greetings Corporation has struck a licensing agreement with Muhammad Ali Enterprises LLC that will bring images and famous quotes of legendary boxer and social activist, Muhammad Ali, to the greeting card aisle. The collection makes its debut now to coincide with Black History Month.

The first eight cards in the collection will be birthday, thinking of you and anytime designs, featuring iconic photos of Ali, coupled with some of his most recognized and repeated quotes. "It is truly an honor to work with such a respected and revered person like Muhammad Ali," said Paul Palmer, director of ethnic card marketing at American Greetings.

"His life, career and humanitarian efforts have had a lasting impression on people of every race, religion and ethnicity," Palmer continued. "It's a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship, and celebrate their many accomplishments. The cards capture his spirit and determination in a way that moves others to strive for greatness in much the same way that 'The Greatest of All Time' has done throughout his life."

"We are very proud of this licensing agreement with American Greetings. Muhammad Ali has given us some of the most memorable moments of our time, so it is a natural fit for us to join with the worldwide leader in commemorating special moments," said Ronald DiNicola, president and CEO of Muhammad Ali Enterprises.

Muhammad Ali first gained national attention with his boxing skills and wit when he won the Gold Medal at the 1960 Olympic Games in Rome. During his long and successful professional career, Ali has been a prominent international figure, dubbed the Athlete of the Century by numerous sports and entertainment publications and broadcast outlets around the globe.

The cards are designed to retail for $2.99 each. Products featuring sound bytes of Ali's famous quotes, including cards and holiday ornaments, are scheduled to hit shelves in 2008 and 2009.

Topic: Wholesale News

Related Articles: cards 

Article ID: 499

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