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Anjay Traders

Jul 1, 2009

The Line: This company maintains an inventory of about 400 different styles and sizes of knives and swords. The smallest is around one and three quarters inches long with a one inch blade, and the largest is a 44 inch long sword. The current best sellers are action assisted open knives, variously called a liner lock knife or a lock knife. These units have a lock on the back of the handle. It must be pressed to unlock, in order to allow the blade to release from the handle. The selection includes an outdoor knife category with metal handles, and with pakka wood (an exotic wood) handle. While all the knives and swords are utilitarian, their appeal is particularly high among collectors. The majority are imported from China or Pakistan.

Minimum Order/Pricing: Wholesale prices range from as little as 39 cents to $100. Most wholesale for under $5, and the average wholesale prices range from under $5 to $39. Suggested retail prices are at least double wholesale cost, and more. There is a $100 minimum order, and can contain any assortment.

Literature: Three to four page flyers are sent to retailer customers every month, featuring different products and highlighting new products. The entire inventory is shown and described on the company's website. It is a wholesale only website, and retailers can order online.

Special Features: Anjay Traders have been in business for 28 years. The owner is happy to guide retailers to best sellers in different geographic areas and among different market demographics. He will also put together a sample pack, tailored to a retailer's own market.

Management Says: "We go out of our way to help retailers succeed, and also to solve any problems that might occur. If a retailer has a problem with a unit, we don't argue. We simply replace it or give a credit, often without asking the dealer to go to the trouble of shipping it back. The customer comes first." -Jamil Qureshi, owner

Anjay Traders
450 Shepard Drive
Elgin, IL 60123
Tel.: 847-888-8562
Fax: 847-888-8142
Website: www.anjaytraders.com

Topic: Company Profiles

Related Articles: knives  swords 

Article ID: 1091

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