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Aug 1, 2009
Shains are sold in a variety of configurations. The most popular are Kits for Starters. One contains a bracelet and a set of 30 elements. It wholesales for $4.50 and has a suggested retail of $9 to $14. A cuff with 30 elements wholesales for $5. Starter packs with bracelets or cuffs with 60 elements wholesale for $6 and $6.50. In all cases, Shains' suggested retail prices are at least double wholesale.
There are also theme kits called, "Ready to Express." These combine a bracelet with a package of elements within a single theme, such as cool, skater, girly, and world. These wholesale for $4.
Fashion accessories are also sold separately. The key chain, offered in choice of heart, circle or flower shape, wholesales for $2.75 and retails for $5.50 to $8. Elements are also sold separately in bags of 30, 60 and 100 elements, in assorted colors. The smallest pack contains the most popular letters and wholesales for $3. The largest adds messaging elements and numbers to 75 letters, and wholesales for $6. There are icon sets of four in a choice of 12 themes, such as ball sports, sweets, and serenity. These wholesale for 50 cents and are designed to provide add-on sales for kits and accessories. A portion of the company's net profits is donated to environmental organizations.
A displayer containing an assortment of 132 Shains, including a selection of accessories and elements, wholesales for $331.80. A larger carded prepack assortment of 162 pieces wholesales for $446, and the wholesale offsets the cost of the display.
For more information, contact:
4284 Sea View Lane
Los Angeles, CA 90065
Topic: New Products
Related Articles: fashion accessories
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