Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
The average number of visitors to ecommerce sites jumped by 59 percent, whereas the number of mobile page views increased by 84 percent. On average, that means that for the first time in history, more than 75 percent of website visits happened on a mobile device. Not only were sales figures considerably elevated, but customer engagement and interaction also experienced an uptick. Popular engagement features included click-to-call, in-store pickup after making an online purchase, social media sharing, and emailing product details to other potential customers. According to Srinivasarao Nadiwada, founder and CTO of Unbound Commerce, the mobile channel is no longer simply a convenience for retailers, but rather a necessity.
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