AIT, web hosting company to over 210,000 customers including Fortune 500 companies, as well as small businesses, and named twice by INC. 500 list of fastest growing firms, predicts that the increase in gas prices in 2012 will have a direct impact on web shopping. The recent plan for a gas pipeline from Canada to the Gulf of Mexico was inevitably blocked by the White House, fueling the fire in the battle over fuel prices and natural resources. With prices predicted to reach over $4 per gallon, there will be less driving and more ecommerce browsing.
According to a report from the research firm Forrester, U.S. retail ecommerce sales will reach $279 billion in 2015. One of the main reasons behind this is because, "Shopping online helps cut gas costs that would be accrued shuttling to and from the mall. Of course, all of this does not necessarily mean that these online shoppers will spend less. I would not be surprised if they ended up spending the same amount or more because of the convenience of shopping from home," says AIT's chief marketing officer, Richard Kirby.
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