Nielsen Business Media's Merchandise Group, producers of the ASD trade shows, will hold a re-focused show, ASD EAST, September 13-15, 2009 at the Jacob Javits Convention Center in New York. This newly named fall show brings together the excitement and resources of the previously named, New York Variety Merchandise Show, which was held each September, with the New York and Atlantic City shows held in January and May. The new ASD EAST combines these shows into one major annual event that serves the Value-Price Market with the widest selection of variety merchandise on the East Coast. ASD EAST covers hundreds of product categories, with something for every type of buyer.

"Backed by the valuable insight from our exhibitors and attendees, we determined that in today's economy, holding three smaller regional shows in such close proximity on an annual basis does not serve the purpose it once did," said Chris McCabe, Vice President of Nielsen Business Media's Merchandise Group. "In order to best serve our customers' business needs, we decided to discontinue ASD Atlantic City and produce one major annual event in New York, during our traditional September time slot." McCabe continued, "We are confident that by focusing on one annual market, buyers and sellers will be pleased to find that they are able to reduce the number of shows they must attend, and at the same time, reap more business from a single event that is critically timed and focused on their target market."

With more than 25 years of history, this vibrant New York marketplace is known for offering the best products at the best prices. At the new ASD EAST, attendees will still be able to find unique items such as toys, souvenirs, novelties, fashion accessories, personal care, housewares, party supplies, decorations, holiday/seasonal items, pet products and much more. However, this mega sized show will also present an even greater set of unique exhibitors who serve the independent retailer community. The show also provides opportunities to support local exhibitors, to help keep business thriving, and attendees will be able to capitalize on the critical fall timing for last minute Holiday fill-in orders, and opportunity buys for the New Year. To register for ASD EAST, please visit: www.asdamd.com.

About The Merchandise Group

As the producer of the nation's largest merchandise trade shows, Nielsen Business Media's Merchandise Group provides a portfolio of innovative, face to face print and online products for the wholesale trade industry. Founded in 1961, the ASD/AMD trade show continues to develop new solutions to provide buyers and sellers the most comprehensive marketplace in today's dynamic retail environment. ASD/AMD product portfolio connects sellers, from manufacturing to wholesale distribution, with buyers, from independent retailers to international chain stores. Nielsen Business Media is a part of The Nielsen Company, a global information and media company.

For more information, contact:

Christopher McCabe
VP, Merchandise Group
Nielsen Business Media
Tel.: 310-481-7346