GENCO Marketplace, one of America's largest merchandise liquidators, has launched a newly designed website to bring speed and convenience to online wholesalers and retailers, enabling them to spend less time sourcing liquidation inventory and more time selling, GENCO announced. Features of the new site include a revised shopping cart for quicker, more streamlined purchasing; improved navigation, which enables customers to search by product, price or shipping location; drill down menus to detailed product information, including product manifests; and an order history page for tracking past activity, including auctions won and lost. The new site also includes testimonials and case studies from existing buyers, as well as a Buyer Resource Center where buyers of secondary market inventory can find many articles on smart sourcing strategies.
GENCO Marketplace sells products that can no longer be sold at retail, such as store returns, closeouts and excess inventory, at prices that are well below wholesale. "Most of the liquidation inventory available in the market is not factory new, so buyers are concerned with product quality," Tom McElroy, VP of eCommerce for GENCO ATC, a global supply chain company and parent of GENCO Marketplace, shares. "They want to know as much about the lot as possible before they buy so they are not surprised when the product arrives. That's why, for each lot, we've included a detailed product description and, where available, a manifest that lists every item in the lot." The company plans to add photos of the actual pallets for sale, so that buyers will have the clearest idea of the merchandise they will receive. "Many of our buyers sell online, so they are comfortable with eCommerce and appreciate the ability to browse, bid and buy any time of the day or night, 365 days a year," McElroy points out. "Our volume of online buyers is up 50 percent over 2011." With its enhanced online capabilities, GENCO is further strengthening its ability to deliver quality liquidation merchandise to online retailers and wholesalers.
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