Smartphone users download entertainment and game apps more often than any other applications, with social media, finance and productivity apps also popular mobile downloads, according to a study by customer service technology company Virtual Hold Technology (VHT). According to the study, 82.3 percent of smartphone users download entertainment or game apps, followed by social media apps (79.8 percent), news or reading apps (72 percent), financial apps (50.7 percent) and productivity apps (45.3 percent). The study also revealed that more than 70 percent of financial app users say they encounter problems attempting to complete tasks. In addition, 80 percent of respondents say they want a customer service solution that enables them to directly contact or request a callback from customer service from their smartphone or any Internet-enabled device. The one billion smartphones expected to be in use by 2016, satellite connectivity, Wi-Fi hotspots and the proliferation of mobile apps are changing the way customers interact with companies, VHT remarks. Consumers today live in the moment, and they often communicate with brands while they are on the go or multitasking. The online study conducted by The Adcom Group received responses from 600 smartphone users.
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