Mass Vision Inc., a supplier of sunglasses based in Rochester, NY, has made several changes that make selecting and ordering easier and more cost effective for retailer buyers. "We've obtained a new domain name and redesigned our website to make navigation and the checkout process more user friendly," says Anthony Masiello, owner. "In addition, we're offering better discounts and some special vouchers to our customers," he adds. For every $25 a buyer spends, the retailer gets a voucher good for 25 cents off any future order. A buyer who refers another customer to the company's website gets a $5 voucher. Furthermore, buyers who place an order on their birthday automatically get a $10 voucher.

That's not all. Mass Vision is offering a 10 percent discount on orders between $500 and $999. Orders that total $1,000 to $1,999 receive a 15 percent discount, and orders totaling more than $2,000 obtain a 20 percent discount. "The discounts are on top of any vouchers the buyers have received in the past," Masiello says. "When they check out, the deduction is automatically taken from the total order."

Mass Vision typically has more than 1,100 styles of sunglasses in inventory, and all are shown on the website. "We've added categories, which makes it easier for retailers to go directly to the styles and price points they want," Masiello says. "Retailers can order online, and we've now added PayPal as another payment option," he notes. Sunglasses are sold by the dozen. Other than that, there is no minimum. The least expensive styles wholesale for $16 a dozen of the same style in assorted colors. "The average wholesale," he says, "is between $22 and $24 a dozen."

Among the most currently popular styles, he reports, are designs that replicate the Ed Hardy, Coach, DG and Baby Phat brands. These can be bought in a mixed dozen containing 12 different styles, in the particular look a like design. Mass Vision also offers, "the ultimate mix," which includes three to four units each of different designs. These mixed dozens wholesale for $32 a dozen, and the average retail price is $10 a pair.

For more information, contact:
Mass Vision Inc.
315 Halvern Cover
Rochester, NY 14622
Toll Free: 877-609-9968
Tel.: 585-254-3910
Fax: 585-254-4847
Website: www.massvisionsunglasses.com