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Walmart Goes Tailgating

Oct 1, 2008

Walmart has completely transformed more than 1,700 of its garden centers into, "Game Time Headquarters," areas that have been customized for supporters of local college or professional football teams. These Game Time Headquarters feature everything from team merchandise and decor to favorite game time snacks and beverages, all at the retailer's traditionally low prices.

According to tailgating.com, 42 percent of tailgaters spend more than $500 each season on food and supplies. By contrast, the Walmart game centers are helping these tailgate enthusiasts prepare for six home games this season with enough food and gear for four people for about $66 per game. That represents a savings of more than $100 for the season.

The following are some of the items and prices featured in the typical Walmart tailgate set-up:

Four NFL or NCAA hats at prices starting at $5 each.

Four NFL or NCAA T-shirts starting at $6 each.

Four NFL or NCAA armchairs at $19.88 each.

One Uniflame brand 18.5 inch charcoal grill for $17.

Six bags of Kingsford brand charcoal.

One NFL or NCAA 24-can softside cooler.

Six packs of Ball Park beef franks.

Six packs of Tyson brand boneless, skinless chicken breasts.

"With 36 million tailgaters in the U.S., the football season is one of America's favorite pastimes and a great way to spend time with friends and family," said Janet Bareis, VP of Walmart marketing. In explaining the move, Bareis added, "Our job at Walmart is to help our customers save money, and we want to make sure that no fan spends a dime more than they need to on their game time necessities. Inside our stores, fans will find quality licensed merchandise, all at unbeatable prices."

Topic: Wholesale News

Related Articles: walmart 

Article ID: 782

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