One Kings Lane makes its web debut as an invitation required, membership online shopping destination that offers deep discounts on designer home goods. Described as a home oriented private sales destination, it hosts 72 hour brand specific sales events at prices up to 70 percent below retail to its membership subscribing consumers.

These members have a defined time to access and shop the brands at discounted prices during a private sale. Each event features a limited quantity of products. Among the product categories are: barware, bath goods, bedding, books, china, cookware, cutlery, furniture, clocks, flatware, luggage, lighting and more. All are reportedly premium brands.

One Kings Lane, which is based in West Hollywood, CA, partners with premier home and gift lines to help move units in a quiet and discreet way, according to a statement from the company. It notes, "Even the best managed manufacturers have excess inventory."

"Sales events are entirely private and cannot be traced on search engines or crawlers," the statement also claims and stresses that it offers discreet, private sales, because sales are only open to One Kings Lane members. The site will feature at least one private sales event per day, five days a week, each beginning at 8am Pacific Time and 11am Eastern. Members will receive an email alert prior to the sales event.

In addition to shopping events, One Kings Lane, located at www.onekingslane.com, provides members with access to industry experts including interior and event designers. New content will be updated weekly.

"We wanted to create a destination for those who are 'home enthusiasts', no matter if they are new to the realm or a seasoned decorator," said Alison Gelb Pincus, co founder. "Site visitors can look forward to expert content from some of the most respected authorities on all things home and entertaining."