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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

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Western Style Expands

Jun 1, 2009

As the public's taste for western themed products increases, Western Express, a premier supplier of all things western, has added new designs to its existing inventory and also expanded to additional types of products. Chief among them is melamine tableware. "Business has increased over the past few months," says Dan Mottsman, CEO. He attributes the upswing to, "More popularity of western products," in addition to his own stepped up marketing and expanded products.

One new tableware line carries the always popular John Deere license and comes in John Deere green. There is a pack of four 10 inch dinner plates that wholesales for $10, and a pack of four tumblers that wholesales for the same price. Suggested retail is $22.95 per pack.

Western Express has also added a Wild Wings line of melamine tableware that carries animal prints. It is a 12 piece set that includes four plates, four bowls and four tumblers. The set wholesales for $20 and has a suggested retail price of $42.95. The melamine tableware is ideal for camping, boating and picnics and also fashionable enough for everyday use.

Also new are six different straw cowboy hats that have a burnt straw distressed look. The bands all have leather and include many designs, including bones and bear claws. These wholesale for $9.50 and have a suggested retail price of $24.95.

Added to the company's approximately 700 belt buckle designs are ones carrying the Ford and Chevrolet logos. These wholesale for $10.50, and the suggested retail price is $22.95. Also new is an International Harvester belt buckle that wholesales for $11.75 and has a suggested retail price of $24.95.

The company has also added a line of John Deere children's books.

For more information, contact:

Western Express
300 Villani Drive
Bridgeville, PA 15017
Toll Free: 800-245-1380
Tel.: 412-257-5020
Fax: 412-257-5022
Website: www.wexpress.com

Topic: Company Profiles

Related Articles: western products 

Article ID: 1086

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