TELEBRANDS introduces Fish Pen, a Coleman brand fully functional fishing rod that is the size of a writing pen and looks like one, too. It can clip onto a pocket, ever ready for a quick lunchtime fishing break, and easy to carry anywhere.

The Coleman Fishpen fishing rod telescopes out to three feet and includes a casting reel, which has been engineered with a brass finish to perform reliably and conveniently. The outside is aluminum with a brushed steel look, and the rod is of a durable composite material.

It comes complete with everything needed to start fishing. That includes a starter tackle kit with hooks, line, weights and bobbers. The retail packaging carries the Coleman logo, widely recognized among sports enthusiasts for quality and reliability. It contains a coupon for obtaining a handy zippered pouch, available to carry the complete kit, and offered free with a small shipping charge.

The Coleman Fishpen is being advertised on national television. The minimum order is a case of six units for $123, which includes free shipping and translates to $20.50 wholesale per unit. Suggested retail is $39.99.

For more information, contact:

Telebrands
One Telebrand Plaza
Fairfield, NJ 07004
Toll Free: 800-914-1111
Tel.: 973-244-0300
Fax: 973-244-9405
Website: www.telebrandswholesale.com and www.fishpen.com