Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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Search Results

Your Search for " social networks" yielded 46 matches

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01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage SOCIAL media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use SOCIAL media sites, like Facebook, do not necessarily want to be sold to directly.

12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your products online.

09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy NETWORK LLC. Those products are the latest stock fueling the company's success.

09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting products and learning from peers.

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

07/01/2012 - Using SOCIAL Media to Grow Business
Most small business owners know that SOCIAL media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that SOCIAL media is important at all. The truth is that SOCIAL media is critical to the success of any business.

07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.

07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.

07/01/2012 - SOCIAL Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is SOCIAL Gifting, the activity where consumers on SOCIAL media channels like Facebook can individually, or in groups, purchase gifts for friends.

02/01/2012 - SOCIAL Media Grows Up
SOCIAL media is no longer just for college students and other young adults to announce their Friday night plans.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

06/01/2011 - Polling Customers On Facebook Pays Off For Ecommerce Merchants
Although there are a number of ways to make SOCIAL media work for an ecommerce business, online polling is often overlooked.

05/01/2011 - eCommerce SOCIAL Media Marketing Done Right
Most people think of Facebook when they hear SOCIAL media, and many retailers think Facebook is irrelevant to their business.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.

01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?

12/01/2010 - Online Fraud: Threat, Prevention, and Recovery
Anyone who buys or sells on the Internet may be vulnerable to online fraud.

11/01/2010 - Treasure Seekers Unite
An online community of independent ecommerce retailers has launched several new services in a bid to become even more useful to its NETWORK of online merchants.

10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping platform on Facebook, today announced the release of a new application programming interface (API).

09/01/2010 - SOCIAL NETWORKS Lose Trust
Common wisdom in recent years has proven that SOCIAL NETWORKing is an essential element of a company or brand's online presence and marketing mix.

02/01/2010 - SOCIAL Media 101
Once thought to be a passing fad, and still relatively new, SOCIAL media has taken a firm hold and warrants attention in many retailers' online marketing efforts.

11/01/2009 - Join the SOCIAL NETWORKing Party
The next 50 years of the Internet will be dominated by the phenomenon known as SOCIAL NETWORKing.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

09/01/2009 - SOCIAL NETWORKS Lack Marketing
Although SOCIAL NETWORKS such as Facebook, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as marketing vehicles.

09/01/2009 - Checkout Options Flourish
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

06/01/2009 - SOCIAL NETWORK Boosts Local Retail
The SOCIAL NETWORKing site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.

06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.

04/01/2009 - Website Pays Shoppers
A new SOCIAL product NETWORKing website allows shoppers to earn cash by recommending top products.

04/01/2009 - Hemp: Not Just For Textiles
Hemp has been finding its way to store shelves for many years, even without knowing the extensive benefits of such a green profit.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

12/01/2008 - Shoptopia Merges Bricks and Clicks
Malls in Virginia and Nevada have launched a SOCIAL shopping site to drive online shoppers to their local retailers.

11/01/2008 - Monitor SOCIAL NETWORKS
While online merchants' use of SOCIAL NETWORKS can bring benefits, they also can carry harmful consequences.

10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the SOCIAL NETWORKing site Facebook.com.

09/01/2008 - SOCIAL NETWORKS Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online business.

08/01/2008 - SOCIAL NETWORKing Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the SOCIAL NETWORKing phenomenon is all about. SOCIAL NETWORKing can be a way to maximize your online presence.

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make online purchases this year, according to IDC data.

09/01/2007 - SOCIAL Shopping Sites
People who love to shop, also love to talk about shopping.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Merchants Set Up Shop at Facebook
Facebook Inc., the online SOCIAL NETWORK with 24 million active users, now allows merchandisers to develop applications that its users can add to their personal pages. Various name brands have already jumped into the fray.

06/01/2007 - SOCIAL NETWORK Marketing
While blogs and RSS feeds offer solid marketing opportunities, SOCIAL NETWORKS are another way to reach potential customers.

06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and SOCIAL NETWORKing are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.

04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide online advertising is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.

02/01/2007 - Securing the Right Financing
Plenty of great Internet success stories started in a basement office with a few hundred dollars and a dream.