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297. Wholesale Nigeria

Wholesale business opportunities are expanding in Nigeria as the central government seeks to expand the segments at which the Nigerian economy is involved in. For example, the Nigerian ministry of agriculture has attracted $8 billion in foreign investment and is seeking to increase that amount to over $10 billion by 2015.

What this means for those involved in the selling of wholesale goods is that they should expand their product offerings to better serve both workers involved in the manual aspect of the agriculture industry, and for those who will be filling corporate positions in companies such as Indorama and Syngenta.

Nigerian retailers have the opportunity to sell brand name Levi?s jeans to the farm workers, while offering office suits by Tahari to the corporate employees. The key to succeeding in this expanding retail marketplace is the understanding of what type of wholesale clothing and shoes will be needed and desired by those employed within this field.

At the same time there is still an infrastructure deficit in Nigerian cities such as Lagos and Abuja, which will require government investment to upgrade to the standards required by this African commercial trading giant. As was exhibited at the World Forum held in South Africa, government officials are aggressively seeking partnerships with South African companies to address the infrastructure needs. The desire to improve telecommunications, public roads, ports, and bridges, will directly benefit Nigerian retailers since it will facilitate transportation of products, as well as shopping by customers who desire to travel outside of their immediate neighborhoods for their shopping of suits, dresses, shoes, handbags, and other fashion accessories.

Another important development that will benefit businesses is the advent and development of business aviation for business people and executives. Deal making will progress as bankers and entrepreneurs rapidly respond and take advantage of opportunities presented in the marketplace. If an American fashion designer such as Tahari wishes to scout out retail locations for a chain of new office wear stores, its CEO can be quickly taken to lucrative locations across the country. The entire business environment will be more appealing to major wholesalers and exporters when they realize how much easier it will be to navigate the landscape. The Nigerian Business Aviation Conference is specifically geared towards presenting the challenges and potential of this topic. In addition to pursuing deals for American wholesale merchandise within their own borders, Nigerian resellers can quickly visit other importers in the African market to present their closeout products, surplus goods, and overstock pallets.

Known as Oris Erhuero in his native land, Chris Aire have established himself as the ?King of Blings? and his world of fashion wholesale jewelries that have already captured the interest of the Hollywood and many countries around the world. This native Nigerian pride is also popularly known as the ?Ice Man? is very self driven and optimistic in his passion for creativity and commitment to contribute his art in jewelry making. He is a one-of-a-kind jeweler have made his name famous from the world of films, television, music and sports with huge client names such as; Jay Z, Halle Berry, Snoop Dogg, Jamie Faxx, Clint Eastwood, Will Smith, Angelina Jolie, Madonna, Adrien Brody, 50 Cent, Allen Iverson and Muhammad Ali. He has been named with pretty lofty titles however, Chris remains modest and he is very talented.

The talented designer-jeweler have made major contributions in Nigeria as Africa?s leading exporter of crude oil even as greater part of the nation?s 150 million residents live beneath the poverty line, still there are hundreds who possessed huge share in billions of dollars from the continent?s major oil industry. Therefore, it is then simple to see why like Chris Aire?s good businesses are looking up country of Nigeria, as those urbanized world trips more into a financial disaster. Chris Aire have made partnership with the Nigerian Ministry of Mines and Steel with the objective to carry attention to huge and greatly unexploited gemstone and gold assets in Nigeria, West Africa and helps in motivating business ventures plus the generating more jobs in order to give more income sources for the nation.

As Chris Aire extravagant fashion campaign on jewelry collection, he has unveiled fresh limited-edition collections of Nigerian gemstone and gold jewelry. This collection highlights the pendants, earrings, brooches, necklaces and cuff links turn into with gemstones and gold cultivated in different regions in Nigeria, West Africa.

The Nigerian urban-style jeweler designer had officially initiated and opened his first boutique in Africa at the most luxurious and comfortable Transcorp Hilton Hotel in Abuja. The affair was participated and attended by various celebrities including Shaggy, Hollywood actress Lynn Whitfield, Port Harcourt singer Duncan Mighty, veteran disc jockey Jimmy JATT and African singer 2Face.

From his humble beginnings, he grew up with much enthusiasm in the jewelry business. It was a challenge for him having been given the opportunity to be an apprentice under his friend who has been in the jewelry fashion industry. It was known to be the kind of business that it?s hard to involve black people during that time.

In his continuance of his craft, it took a lot of hard work and solemn prayers and struggles before he successfully breaks into the US market. His inspirations are his children and it was wonderful for him to realize that at the height of his blessings he had attained a certain level of success that is much to be proud of by fellow Nigerians. Chris Aire is still adapting and learning his view in the Nigerian business industry with his work on the small scale miners and how he combine several projects with different investors. His major hope is to automate the mining industry in Nigeria and the rest of West Africa, thus building more jobs and branch out the nation?s income.

Nigerians are very much well known of their customary means of demand for unusual payment called ?dash?. They have been practicing this tradition since and have caused worries and annoyance to most foreigners coming and going out the country. Majority of these people have their deepest allegiance to their home villages and communities. So acquiring money or power for yourself establishes brotherhood by sharing it within the group. Any Nigerian who takes bribes reflects himself as Robin Hood however using the term bribery to ?dash? is merely pertaining to the Western value in judgment. Although bribery is an act of corruption still this is inevitable due to the country?s economic situation. Age is then seen as sign of wisdom and has been a fraction of the Nigerian culture which means to be polite and show respect to elders as the general rule. For Nigerians, elders have been given the privilege and responsibilities of taking the lead within the group.

Showing a good business ethics requires taking things slowly but surely and therefore do not need to hasten everything most especially when getting acquainted with new people for the first time. Nevertheless, Nigerians are not tired of any arguments for the whole especially regarding politics until the cows come home. Even taxi drivers or market vendors have their own political opinions which mostly they like to express in terms of arguments but with convictions. For expatriates and other foreign nationals, these people may often ask you for kickbacks or tips at your own discretion but you need to make sure that will be accompanied by a local Nigerian or your car driver to represent yourself from them and will be the one who will try to negotiate the demands if possible.

In businesses, like market goods, taxis, traders, and others open negotiations have been part of their culture. This will assist and prevents you from being ripped by paying a lot of money because some may take advantage seeing you as somebody who has lots of money.

We may think of some negative business ethics manifested in Nigeria but some wholesale companies are generally practicing the following business ethics to build a solid reputation in their respective industries: 1. Significance of reliability and honesty in the working area- which means that every employee should continue a high level of honesty and integrity as this will reflect the overall performance of such company especially when it comes to negotiation. 2. Soaring quality and proficient services ? It is represented with the importance in Customer satisfaction as its innermost concern. Professional service is required. Normally, the good or the products must obey with international standards to be established in the market place. 3. Clash on interest ? The company in the first place should not connect to any conflicting ideas in order to preserve its position and statistics to the community. 4. Employee?s efficiency ? this involves salary and benefits that are standardize which serves as motivation to its employees and promotion to deserving staff. 5. Social accountability ? the industry should supply the people in return to give them back some parts of their accomplishments to customers.

Moreover, as part of the business ethics to some businesses in Nigeria, they are still required to compel disciplinary actions to their staff provided necessary whenever found inefficient in the work place. .

There is a distinct fashion in every country and Africans don?t want to be left behind in the world of fashion trending. Fashion designs or styles in Africa are exceptional. Their clothing is highly noted for its better quality and finer hues plus their handcrafted creations with African prints, tie, dye and dashikis. African designers carefully take care to save the discrete quality and natural features of its traditional African fashion. In West Africa, men and women are weaving cotton cloth in long slender strips and then sewed in large pieces. Usually, they have what most of Nigerian men do by wrapping the cloth around their waists and then circle around the shoulder like toga-style. They have their baggy pants that are mostly tight on the lower leg. These are popularly emphasized through embroidering and with full-length robes. For women on the other hand, they usually tie a very long wrap around their waists and then pair it with a sash that couples with the blouse and combined head wrap.

Nigeria has the latest wholesale fashion trends starting from tank tops, beads, gypsy skirts, and belts. The Nigerian fashion covers conventional wears, jewelries, accessories and kids wear. Children in Nigeria are also in line with the fashion trends and young children are taking pleasure different and wide range of fashionable clothes that assist them in setting up a style of their own. Depending on the child?s age and gender, they also have their own preferences in terms of colors, originality, stimulating, ingenious and appealing to both genders. Furthermore fashion designers now are focusing on infants and children?s fashion styles. Trends in Nigeria are also following techniques in wearing superhero costumes, and ornamented female or girl?s dresses. Majority these are fitting towards aesthetics, beauty and originality. There have plenty of existing small scale clothing store for children in Nigeria that offers extensive range of choices both for girls and boys.

Bringing style trends is sometimes difficult because there are some people who don?t know how to carry themselves well in such fashion. Celebrities, fashion icons, and other public figures are the most popular modernizers. However, the community still decides who or which is trendy or not and change is very much important when it comes to fashion. It plays a crucial role and is viewed as an art in a sensible form due to the blend of its artistic and practicality. With regards to purchasing, there is a swelling awareness on the cost of wearing fashionable clothes not like before. These children?s clothes are inexpensive because of up-and-coming discount shops, equal goods distribution among competitive stores and supermarkets and importing of clothing.

These days, most online shops and local stores offer wholesale for Nigeria shirts, boy suits, girl?s dresses, capes and trousers. Most shops provide unisex items with young children?s trimmings such as booties, bowties and shoes. These are trendy clothes with emphasis on the concept of the designers and how the styles adapt to the modern trend of the children?s fashion statement in Nigeria. Although Nigerian?s traditional handmade fabrics have not been totally eliminated instead they still preserve the survival of Nigerian?s traditional skill and have combined along with some pieces of art, other materials that are appropriate with it and the western culture.

Nigerians are known to be as diligent when it comes to finding ways to look for a job in order to put food on their tables. Many Nigerians will buy wholesale and closeout merchandise from New York wholesalers, as well as from Dubai and China. They will then resell their overstock products to bankers, professionals, students, government employees, and to others. You will truly admire their perseverance and determination in getting what they want. Nigeria has their own national tribes although they have what is recognized as major tribes dominating the whole country, namely; the Ibu Tribe, the Uruba Tribe, and the Hausa Tribe. Amongst the major three powerful and influential groups, the Ibu Tribe is very much known to be quite insightful and meticulous when it comes to fashion. Regardless of the people?s race and skin color, black is also beautiful, they are very much proud of it and this motivates them more in creating challenging ideas in the fashion business.

The ideal perception in the fashion trend of Nigerian Industry specifically talks about on how the people in the country provide cultural importance and support in wearing their traditional African clothes. Conventionally, African fabrics are made up of vibrantly colored and exceptional art with distinctive outlines vary from regions and different techniques in weaving those fabrics and spinning the threads. Nigerian clothes are typically loose fit and relaxed.

To date, the Nigerian Fashion Trend captures the combination of associating its traditional styles and designs with the Western approach. It has blended with the manner of Western adaptation on fashion styles on interesting ideas and expressing creativity. Generally, men and women are fond of wearing the usual casual shirts and jeans although when it comes to formal clothing attires, they have what they called the Maxi Dress fashion style for women. It is being characterized as sexy, timeless, head turner and confident. It is a contemporary partnership of clothing and trimmings skilled by associating with exceptional mix of divergent fabrics, vintage and recent cut outlines and details. This kind of Nigerian fashion trends gives diverse and series of styles, shapes and color such as vivid and light colors on flower-patterned prints, animals and a lot more. This Maxi fashion trend builds romantic and feminine impressions, with a relaxed, smooth, light and soothing personality that makes one look very fashionable. For big Nigerian women, it is usually applied with a sleeve maxi dress to avoid the upper body appear larger. However, if you want to have a sleeveless maxi then better to add a cardigan to cover your big upper body and make you feel more confident.

Nigerians newest fashion trends also includes their desire for tanks tops, belts, gypsy skirts, jewelries and even kids wear. Especially when it comes to wedding and other big events such as parties and award nights, Nigerians love to wear trendy and valuable BCBG dresses that are with contemporary designs. Renowned designer companies emerged such as Shaboss Collections, Larjessy Ventures International, Helen Schneider Embroideries, Filtex Ltd. St. Gall Switzerland and Bay African Fabric makes up for specializing designed traditional wears for Nigerians. Nigerians is sprouting its best and competitive designers that have no intentions to leave behind their talents and gift in the fashion world. They want to be among the top and world class designers and be updated on their fashion trends to be globally prevalent in the industry.

Foreign nationals whenever they wanted to visit Nigeria often had to go to renowned and prestigious hotels in the country. These hotels are identified to be three (3) to five (5) star hotels equipped with right hotel facilities and room amenities. Lagos, Abuja and Port Harcourt are three (3) of the major states in Nigeria that have the top international hotel accommodations with a variety of room specialties and services. Names like Transcorp Hilton Hotels, Sheraton Hotels, Eko Hotels, Radison Blu Hotels, Protea Hotels and others are just few of the multi-billion dollar industry investments in Nigeria. These hotels have helped blossom the Nigerian economy and boost up its capital market growth.

Most especially if Nigeria will be holding or hosting international events surely their demand on this sector will definitely go up. Foreign investors often will be much enthusiastic in venturing themselves in this kind of industry. There are also average hotels in Nigeria that offers affordable rates to lower and middle class people. Although they don?t offer other services and luxurious rooms like those in the upper extravagant hotels still it can provide you comfort and convenience. These average hotels ranges its room rates from N12,000 (or $75) per night to N32,000 (or $200) per night. While 3 to 5 star hotels ranges its price rates from N32,000 (or $200)/night to N150,000 (or $937)/night still depends on the type of room preferred.

Their hotel businesses in Nigeria were also normally used for religious activities from different Christian groups or other religion. These function rooms were often utilize to accommodate huge number of people who participate in such related events. You may find it bizarre sometimes but Nigeria is considered to be one of the countries in the world with the most religious groups existed. Christian and Muslim groups dominated the country and the events of these assemblies provide huge profit to hotels especially to those that has very spacious function rooms. These do not only take place once in a week but a number of religious groups in a day booked in different hotels in different states in Nigeria. So imagine how frequently these hotels can be used and acquire benefits just only for these events alone.

When it comes to competition, big hotels successfully get more attention because of the huge budget they normally allocate on their marketing and promotions. This provide them big factor and advantages in getting interested tourists or foreign visitors to patronize their hotels for particular activities or events. No matter how much it will cost for these rich entrepreneurs as long as they feel comfortable and with good ambience, safe and provided with the best quality services. These big businessmen and political icons simply pays it like tokens and this is what big hotels in Nigeria can gain more while risking much. The industry is a strong multi-billion dollar industry that caters the most wealthy groups and personalities in Nigeria and shall only be accommodated by the best and exceptional hotels in the country.

If you are in Nigeria to showcase your wholesale footwear, or are meeting with a New York wholesale exporter, you should consider using the facilities of a top rated hotel. Perception is important, especially when you are buying and selling wholesale products with Nigerian retailers.

Business is all over the country. Ordinary Nigerians, from, men, women, teenagers, and children are working hard just to earn a living. On the streets of Lagos State, Nigeria, a lot of independent small time sellers carrying their closeout merchandise on the streets just to sell items such as, finger foods, car accessories, Nollywood DVDs, handy household fixtures, call and text cards, shoes, sandals, fruits and vegetables, and other things. This is the place where you can find varieties of products sold on the streets and would consider a street market place.

Probably due to the country?s economic state and a number of percentage covers the poor and less fortunate Nigerians motivates them in doing desperate means of selling wholesale products. Putting your market on the streets is very risky especially to children. People have died inevitably due to vehicular accidents because of this risky business just for the sake of earning something. Lately, the Federal Government of Nigeria has mandated a law targeting street vendors to minimize selling their products in between moving vehicles. Initially, it was followed but as time flies still you cannot control how people are much desperate just to get income/money and to buy food for their families. Even now majority of those people are still in the striving for their business and because of poverty.

In Nigeria, unlike to restaurants and supermarkets, buyers are fond of negotiating and begging for lower prices from vendors just to get what they really want. If you are the buyer, at least you have the idea on how to talk to them (Nigerian sellers). Locals can get better and lower price compared from Expatriates and other foreign nationals. One basic tip of buying from Nigerian vendors is, if you ask the price they will immediately consider that you are very much interested of buying their goods/products. However, if you really have decided to buy a Tahari suit then beg for a lower price. Basically, the vendor will give you his last price but still on the high side. Now, it?s your turn to ask for a much lower rate but if vendor will try insist that his price cannot be lowered then pretend yourself to simply lose interest from buying the item as if you will immediately leave. This move will initiate the vendor to think fast to hold you from leaving and will re-consider your offer as he will think that he will lose much if he will let you go not without buying his brand name wholesale clothing. Then, you will get the final chance of winning the price rate you preferred rather than the vendor?s own. This is just a matter of how you can convince the seller in order to get the right price you wanted for the item/s you wanted to buy. This tip is also applied to those vendors selling on the streets with moving vehicles and that is why in terms of negotiating tactics and racing time, normally street vendors ended by giving up with the lowest prices offered by the buyers.

Business is business in Nigeria, whether prices go up or down still the majority of those average vendors want to sell for as much as they can within that day they can earn for a living.

Nigerians are known to be as diligent when it comes to finding ways to look for a job in order to put food on their tables. You will truly admire their perseverance and determination in getting what they want. Nigeria has their own national tribes although they have what is recognized as major tribes dominating the whole country, namely; the Ibu Tribe, the Uruba Tribe, and the Hausa Tribe. Amongst the major three powerful and influential groups, the Ibu Tribe is very much known to be quite insightful and meticulous when it comes to fashion. Regardless of the people?s race and skin color, black is also beautiful, they are very much proud of it and this motivates them more in creating challenging ideas in the fashion business.

The ideal perception in the fashion trend of Nigerian Industry specifically talks about on how the people in the country provide cultural importance and support in wearing their traditional African clothes. Conventionally, African fabrics are made up of vibrantly colored and exceptional art with distinctive outlines vary from regions and different techniques in weaving those fabrics and spinning the threads. Nigerian clothes are typically loose fit and relaxed.

To date, the Nigerian Fashion Trend captures the combination of associating its traditional styles and designs with the Western approach. It has blended with the manner of Western adaptation on fashion styles on interesting ideas and expressing creativity. Generally, men and women are fond of wearing the usual casual shirts and jeans although when it comes to formal clothing attires, they have what they called the Maxi Dress fashion style for women. It is being characterized as sexy, timeless, head turner and confident. It is a contemporary partnership of clothing and trimmings skilled by associating with exceptional mix of divergent fabrics, vintage and recent cut outlines and details. This kind of Nigerian fashion trends gives diverse and series of styles, shapes, and color such as vivid and light colors on flower-patterned prints, animals and a lot more. This Maxi fashion trend builds romantic and feminine impressions, with a relaxed, smooth, light and soothing personality that makes one look very fashionable. For big Nigerian women, it is usually applied with a sleeve maxi dress to avoid the upper body appear larger. However, if you want to have a sleeveless maxi then better to add a cardigan to cover your big upper body and make you feel more confident.

Nigerians newest fashion trends also includes their desire for tanks tops, belts, gypsy skirts, jewelries and even kids wear. Especially when it comes to wedding and other big events such as parties and award nights, Nigerians love to wear trendy and valuable dresses that are with contemporary designs.

Renowned designer companies emerged such as Shaboss Collections, Larjessy Ventures International, Helen Schneider Embroideries, Filtex Ltd. St. Gall Switzerland and Bay African Fabric makes up for specializing designed traditional wears for Nigerians.

Nigeria is sprouting its best and competitive designers that have no intentions to leave behind their talents and gift in the fashion world. They want to be among the top and world class designers and be updated on their fashion trends to be globally prevalent in the industry.

How To Pick The Best City For A Nigerian Clothing Business

First of all, no matter the part of Lagos you stay in, you can make good money in fashion business. If you stay in the suburbs for instance, Oshodi, Mushin, Ipaja, Ajegunle, Ojo, Okokomaiko, Badagry or in surrounding areas, you should know that the wholesale clothing items sold in these areas are brought in from neighboring countries like Ghana, Republic of Benin and Togo. And most times the quality is poor and are mostly second hand clothing. So if you want to carry out a fashion business in these areas, your pricing policy should be thoroughly reviewed as the people who lives in these areas are not willing to spend much on expensive clothing.

Therefore, your price goes a long way in determining your sales and also your profit. Getting a shop in these areas is relatively cheaper compared to the highbrow areas of the city of Lagos.

The quality of clothes sold in these areas is relatively low compared to the high end of the city like Victoria Island, Ikeja, Ikoyi and the likes.

If you are thinking of starting up a fashion business in Nigeria, you should be able to answer the following questions: 1. Who are your target markets? 2. What type of clothing do you intend to provide? 3. At what price are you willing to sell? 4. And more??? With these questions answered, you should be able to decide where to locate your fashion outfit.

Remember, if you intend going into retail fashion business around this areas I just mentioned, you must bear in mind that there are so many retail sellers here and you have to offer something different or extra-ordinary for you to win customers and clients to your stand.

You are either offering the best price of a good quality, or the best quality at a good or affordable price.

Also have in mind that people that live in these areas are well informed about the latest fashion trends in the country and around the world but, their income are relatively low. And this determines what they can and cannot buy.

But, if you intend to go into wholesale fashion business selling to retailers, I will advise that these sub-urban areas are not the best location for you. As most retailers in this areas gets their goods from wholesale shops located uptown in Mandillas at Lagos Island.

The highest quality of clothing which is sold in this area are often imported from China and Dubai and are often not in their best possible quality. This gives you the opportunity to import brand name designer clothing from a New York wholesaler.

If you stay in highbrow areas like Ikeja, Lekki, Ikoyi, Victoria Island, Ajah, Surulere and similar places, then clothes from Europe and US should be what should be stocked in your shop.

All you need is a small shop that can also accommodate a changing room because shops in these high ends of the city are usually expensive. Make sure you also install good burglary proof Iron bars around the shop to forestall robbery attacks.

In this end of the city, quality and class is what sells. The people here can afford anything as long as it?s of good quality and has a designer label by popular designers such as BCBG, Gucci, Givenchy, Jones New York, Guess, Tahari, Kenneth Cole, Nine West and other top quality closeout merchandise.

If you are going into retail fashion business in these areas, I will advise you carve a niche for yourself by providing the best quality dresses and suits at competitive prices. As there are also so many fashion shops in these areas both indigenous and foreign.

And if you want to go into wholesale fashion business, also use quality as your watch word. As most retail fashion shops in these areas are challenged to maintain a high standard, if you can offer the best quality at a competitive price then you will be the talk of town from Lagos to Abuja to Port Harcourt. And when you always have the latest designs, then you will build a larger customer base for yourself.

There are other places in Nigeria to locate a good fashion business but, Lagos seems to be the center of attraction as every fashion house wants to be in Lagos. For me, Abuja the Federal capital territory has a huge potential in terms of fashion business.

There is a huge opportunity in Abuja; especially as it does not has what Lagos offers in terms of fashion. Setting up a big wholesale shop in Abuja will go a long way easing the stress most retail fashion shop owners go through, by coming to Lagos to get most of their wares. Considering the state of the roads in Nigeria, no retail fashion shop owner in his/her right senses will want to travel by road all the way to Lagos to get his/her goods when he/she has an option of buying it right there in Abuja without having to travel the long distance.

What am saying in essence is that, there is a bigger opportunity in Abuja in terms of wholesale fashion business, as there are fewer wholesalers there in Abuja. And this has created a big market for any fashion wholesaler who locates his outfit in Abuja.

Are You Ready For The Fashion Revolution In Nigeria?

The way clothes are worn in Nigeria today has really seen a dramatic change over the past decade. From New York fashion week to shows in Milan, Paris and the hot fashion spots of the globe, African fashion designers are staking their claim as icons in this muti-billion dollar business. Designers such as Jewel by Lisa, Tiffany Amber, Frank Oshodi, Deola Sagoe, Zizi Cardou, Mai Atafo and many others have shown that fashion in Africa, especially Nigeria, can be worn by anyone anywhere in the world.

Fashion has always been evident in human culture and behavior right from the beginning of time. This can be seen in the drawings of looms found in the tombs of ancient Egypt, dating back to at least 2000 B.C. Woven fiber pieces from the ninth century have been found in Nigeria, and evidence of woven cotton cloth dating back to the eleventh century has been recovered in Mali. Cloth made from bark was also discovered long before the development of woven textiles in most parts of Africa. In fact, one funny thing I discovered recently is that the materials we call Dutch wax, is really foreign and originates from the Dutch, during the colonial era trades. The pure cotton fabric is so indigenous to Africa, who would?ve guessed that its origins are not from here? Of recent, two prominent ladies, Mrs. Ngozi Okonjo-Iweala (Minister of Finance) and Mrs. Deziani (Petroleum Minister) wear only native African outfits in the office and for official functions, thus creating more awareness and appreciation for African Fashion. One lady who was quite instrumental in bringing awareness of Nigerian fashion and design to the world is Mrs. Folorunsho Alakija. She is currently among Forbes #40 richest people in Africa. The billionaire oil tycoon actually started out as a fashion designer and was one of the first Nigerians to attend the Black Expo Exhibition in the United States in 1993. The light bulb moment came when she realized that she could use African fabrics such as George material, Dutch wax, Ankara, or foreign materials such as Austrian lace (a.k.a Swiss lace), to create clothes that can be worn by Nigerians, but with a contemporary flair. Instead of tying wrapper like our mothers did in those days, why not make it a well fitted skirt and blouse? Mrs. Alakija brought the flair of modern international fashion to our traditional clothing and this has helped shape African fashion to what we know it as today.

Barely ten years later, with the explosion of social media (facebook, twitter, instagram, pinterest, etc) in Nigeria and Africa as a whole, fashion has taken on a whole new dimension. Tailors are now referred to as stylists and designers. Our Nigerian Celebrities such as Genevieve Nnaji, Omotola Jolade-Ekehinde, Stephanie Okereke-Linus, Jim Iyke, Peter and Paul Okoye (P-square) and many others are bringing Nigerian fashion designers to the lime light. As if by magic, a market geared towards styling these famous people to look as good as their foreign counterparts opened up for eager Nigerians in tune with the fashion trends. Fashion shows take place in either Abuja or Lagos almost every other weekend.

Fashion magazines both in hard copy and on the web (e.g. Mania, Fancy Hub, Side view, etc) have emerged to try to satisfy this growing hunger for trends and the need to belong to a certain social strata. Websites like bella naija, YNaija, 360Nobs are bringing awareness of African Fashion to the international scene.

On-line stores and wholesalers like 3 Stitches, Jumia, closeoutexplosion.com that hitherto did not exist are now available for shoppers who don?t have the time to go to stores looking for what they need or people who find going from shop to shop very tedious (like me!lolzz) and yet want value for our hard earned naira.

We now have luxury brands like Jewel by Lisa, Ituen Basi, Deola Sagoe, Tiffany Amber, Lanre Da Silva, Violet Hecksher, Zizi Cardou. Fully aware of the large fashion market in the country, Jewel by Lisa developed the Diffussion line- J Label to cater for people with a taste for international fashion, but still want to retain their African heritage at an affordable price. The line has been described as ?affordable luxury?. Younger designers also offer items copied from fashion shows and fashion magazines.

All-in-all, fashion in Nigeria has evolved astronomically and in such a short time. The industry is still at its infancy and the ideas, visions and goals of Nigerians in this field have barely been tapped. From the eclectic designs of Gbemi Johnson (o?eclat) who combines adire and leather to create world class handbags, cluthches or purses, to Nigerian ready-to-wear brand Tap Design, whose most recent collection titled ?Belle Dame?(beautiful woman in French) is taking the fashion industry by storm, the sky is just the beginning (and not the limit) for fashion in Nigeria.

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Closeout Explosion Inc

Warehouse Address:

276 Greenpoint Ave

Brooklyn, NY

11222

E-mail Address: legacytrader@aol.com

We receive wholesale, closeout, overstock, surplus, store returns, overruns, excess merchandise, special bargain buys, inventory liquidations, from department stores, manufacturers, and bankruptcy sales. We inspect and sort our merchandise to assure that you will receive quality goods. Please call or email for an explanation of any of the above terms.

Merchandise In Stock Changes Daily. Merchandise Is Primarily Overstock, Availability Of Inventory Fluctuates.

Orders are filled with an assortment of brands, styles, colors, and sizes.

All merchandise can be picked up at the warehouse or shipped directly to you.

WE CARRY BRAND NAME DESIGNER HANDBAGS AT BELOW WHOLESALE PRICES CLICK HERE