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Dolls
& Playsets Subcategories:
Dolls
have been a mainstay in the toy industry. If we look back
in history, dolls go way, way back --even before recorded
history. Because of the longevity and nurturing appeal, every
toy distributor and retailer will have some representation
here. However, since this category is very focused on only
one gender, it is vital that you focus your attention here
and understand your customer base well; after all, you are
only targeting half the children's population with this category.
Knowing the answers to these questions will make it easier
to select the items for his category:
- In
terms of race, what type of people do you service?
- What
type of space can you allot towards this category (e.g.
wall, shelf, or counter)?
- What
price points do you need to be at?
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