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WHOLESALE GIFTS REPORT:
New Product Introductions Propel Gift Category

New product introductions provide impulse attention to gift sales. It is carefully selected price points, however, that make it easy for consumers to buy on impulse with accessible cash. So say suppliers to these markets.

To remain a healthy category, it is crucial that the wholesale costs of gift items give retailers a healthy profit margin. Rising costs, due to everything from increasing salaries overseas to hikes in transportation expenses and the cost of materials, make this a challenge that several suppliers are able to achieve.

Affordability and profitability are at the heart of gifts supplied by BL Gifts Wholesale in Warriors Mark, PA. It carries approximately 1,000 different products. They include poly resin figurines in a wide range of designs, and blown glass figures also in a broad design spectrum.

"The main part of our inventory is priced so retailers can sell the items for under $20 and still make a good profit," says Brian Black, sales manager. "That is an amount of cash that is accessible for consumers to buy on impulse," he reasons. He also requires a minimum order of just $50, which can include an assortment, giving retailers an opportunity to try out the products.

Black and his staff will guide retailers to the themes that sell best in particular parts of the country. While the company carries figurines that range in size from three inches to as big as 56 inches for Indian pieces, the best sellers, according to Black, are the mini units. "Generally we do dozen assortments by theme, such as wild life or farm animals," Black says. Within the dozen, there would be three each of four designs in the theme.

Buyers Love Kelli's Gifts

One of the many reasons Kelli's Gift Shop Suppliers is so successful is because Mike and Lori Cohen spent twenty years buying for their own 100 or so gift shops before they began selling to others. They learned what and where to buy, and what price points are effective for smaller gift shops. Now that they are supplying mom-and-pop gift shops around the country, their customers benefit from the Cohens' experience.

Kelli's Gifts bill themselves as one stop shopping for gift shops, meaning, said Goldman, "We bring approximately 700 national and international vendors to our customers' doorsteps, and that gives them an incredible advantage." Kelli's buys directly from the vendors, and warehouses the merchandise at their home location in Carrollton, Texas, a suburb of Dallas.

"We deal with over 5,000 gift shops," said Goldman. "That includes hospital gift shops, mom-and-pop gift shops in local areas, and mom-and-pop pharmacies that have been in their respective towns forever." It also includes gift shops in casinos, hotels and airports. "But it is the independent gift shops that we really target," he said. "Many do not have space for stock or storage. We know that when they call us, they need it, so we typically ship within 24 hours. They do not have to buy a whole lot of anything, because they know we will ship it to them quickly."

Kelli's Gifts also has a very small minimum of $50, and customers are able to buy in single packs from almost the entire catalog. "We will break the case for them," said Goldman. "Although if something comes to us in a display, we may sell it that way, because it is an easier way for them to show it and easier for us to ship."

For more information:

Kelli's Gift Shop Suppliers
2125 Chenault Drive, Suite 101
Carrollton, TX 75006
Toll Free: 888-609-8860
Toll Free Fax: 888-609-8861
Website: www.kellisgifts.com

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