Topic: Business Strategies

Nov 01, 2009
Calling ecommerce, "The bright side of retail," during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right.

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Nov 01, 2009
When asked which measurement of customer data was the most valuable, the largest group of retailers, 86 percent, cited customer retention in a recent survey.

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Nov 01, 2009
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."

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Nov 01, 2009
Income and age, often seen as predictors of how people utilize the Internet for shopping, may not be the best indicators of online shopping behavior.

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Nov 01, 2009
Do you know your market share? It isn't hard to figure out.

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Nov 01, 2009
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.

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Oct 01, 2009
GottaDeal.com, which has released early predictions of big sellers for Black Friday (the Friday after Thanksgiving) for the past six years, predicts what's hot for Black Friday 2009.

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Oct 01, 2009
In addition to eroding profits, discounting can wreck a retailer's brand value.

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Oct 01, 2009
The timeworn adage: plan for the worst and hope for the best, applies to retailers as they head into flu season, which unfortunately coincides with their busiest season of the year.

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Oct 01, 2009
In the face of continuing economic conditions, powerful national retailers and restaurant corporations are actively and aggressively renegotiating their leases with their landlords.

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Oct 01, 2009
Paid search, often called sponsored search, in which website owners pay an advertising fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.

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Oct 01, 2009
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

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Oct 01, 2009
If you want a sure way of increasing profits, look to your existing customers.

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Oct 01, 2009
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.

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Sep 01, 2009
In a previous article I mentioned the three most important pages on an ecommerce site.

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Sep 01, 2009
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. marketing

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Sep 01, 2009
Most anyone who has made a purchase on eBay is familiar with PayPal, an ecommerce checkout option, which since 2002 has been a wholly owned subsidiary of the online auction site.

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Sep 01, 2009
Marketing is like a personal exercise regimen. In the day to day bustle, it often gets pushed off the front burner or even falls between the cracks altogether

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Aug 01, 2009
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

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Aug 01, 2009
"It's never too early to start thinking about the holidays," goes the old saying, and while the summer months may seem a bit premature to start contemplating the upcoming holiday.

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