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Mar 1, 2007
"One of the key ideas behind it is that you are giving the kids something to sell that adults will actually be interested in purchasing," said Bob Hartmann, president of Wholesale2U.com in Yorba Linda, CA. "We have all been in the situation where we buy candy from the child because he or she is adorable, but then the candy is no good or we did not really want it in the first place."
In the true multi-channel spirit of the times, Hartmann has set up the program so schools can have their own branded website via www.wholesale2u.com that works in conjunction with their many 32 page catalogs and opens the doors to their own school online gift shop, beautifully displaying over 2500 products to choose from.
"The catalogs not only give the customer the chance to order something now they can truly use around their home or as a gift for a loved one, but the student can also participate in our door to door 'Donation/Gift Certificate Drive'" Hartmann explained. "In this drive the student would go door-to-door asking the neighbors for a donation to their school cause. The student tells the customer that in appreciation, the full amount of their donation is redeemable at their school online gift shop. The customer will be sent (via email) a unique certificate number to use at their online school gift shop." Another major benefit with all of our fundraising programs says Mr. Hartmann is that neither the school nor the students have to deliver the products back to the customer. All products are delivered to the customer?s door via UPS.
Wholesale2U.com has recently launched these programs with the hope of spreading it nationwide during 2007. With a slew of schools already participating, the future looks bright for the catalog/web fundraiser programs started by Hartmann. Wholesale2u.com is an outstanding member of the Better Business Bureau and the Association of Fund-raising Distributors & Suppliers.
Moving forward, the schools get 40 percent of all product sales (offline and online), while his firm makes a small profit from each sale. But to Hartmann, it is not so much about creating a huge new revenue channel. It is more about the feeling he gets from helping schools and people of the younger generation raise the needed funds for their growth and education. "While I get a lot of free advertising through it, that is not the most important thing to me," he explained. "I really get a kick out of doing something for the kids and the schools. It is a win-win proposition for everyone involved."
For more information, contact:
21580 Via Pepita
Yorba Linda, CA 92886
Topic: Wholesale News
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