Wholesale : Your Source for Wholesalers, Distributors, Importers and Manufacturers
WholesaleForEveryone.com
Lush Clothing
Fashiongo / NHN Global Inc.
Wishlist
My Sales, LLC
POL
Trade-In Tech
Cefian Fashion
Luxi So Cool
LLove USA
All Star Wholesalers
JCD Distribution Inc.

Article Search

Return results from:

Wholesale
News & Articles

Archives

 

Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


Printer-Friendly

Abandonment Update

Feb 1, 2012

A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, 'an important part of the normal buying cycle,' and not a rejection of the company or the store. On average, 71 percent of shopping carts are abandoned, with 44 percent of customers surveyed noting shipping and handling costs were too high, 41 percent saying they were not ready to purchase the product, and 27 percent declaring that they wanted to compare prices on other sites, according to a 2010 report by Forrester Research.

Eighty-one percent of online merchants believe that the majority of abandoners never return. However, SeeWhy analyzed the behavior of over 600,000 people and 260,000 online transactions, and found that 75 percent returned to the site within four weeks, and a returning visitor is three times more likely to make a purchase than a new visitor.

In response, the group recommends adopting three strategies for best combating cart abandonment: create a 'permanent' shopping cart that holds items for a minimum of 60 days; communicate with buyers through email remarketing to encourage them to return to complete the purchase; and maintain customer welcome programs to ensure that consumers return to the site, regardless of whether they purchase the first time.

Topic: Wholesale News

Related Articles: shopping cart 

Article ID: 1536

Printer Friendly


Entire contents ©2020, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.

Chris & Carol Apparel, Inc.
Topper International Liquidators
Sunrise Wholesale Merchandise
WholesaleGoodz
WholesaleForEveryone.com