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Feb 1, 2008
"Baby boomers are diverse, notoriously difficult to pigeonhole and sometimes overlooked by marketers, who are generally more interested in catering to younger and more active consumers of goods, services and media," said Paul Verna, a senior analyst for eMarketer. "But boomers wield enormous economic clout and are increasingly turning to online and mobile channels for a wide variety of needs, including eCommerce, financial services, travel, entertainment, health and wellness information, news and user generated content."
Boomers have on average about $24,000 in annual discretionary income, according to The Conference Board. That is more than any other segment of the population. "To focus on younger demographics at the exclusion of boomers and those over 60, as some marketers have done, is to miss a potentially huge opportunity to tap into a large, vibrant, diverse and fast growing segment of the US Internet population," Verna concluded.
Topic: Wholesale News
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