INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Aug 1, 2009
Overstock.com Inc. was the first online retailer to set up shop on CheapTweet.com. "The Overstock.com Store from CheapTweet enables us to pull all our Twitter deal postings into one central location and put them in front of the eyes of the many CheapTweet users," said Patrick Byrne, chairman and CEO of Overstock.com Inc. "Social media, including Twitter, is a key initiative for us to interact directly with our customers and share special discounts with our most loyal shoppers. With CheapTweet, we get our deals in front of an established audience of enthusiastic online bargain hunters," he added.
With CheapTweet Stores, online retailers can better manage their multiple Twitter accounts and more effectively communicate with consumers, said Hayes Davis, founder and CEO of Appozite, which is the social ecommerce software company that operates CheapTweet. Davis lists additional benefits, which he says include:
- Consistent corporate branding. A CheapTweet Store is a branded, searchable index hosted on CheapTweet.com. It includes both deal tweets and general tweets from a retailer's multiple Twitter accounts.
- Maximized Twitter presence. A CheapTweet Store complements a retailer's Twitter presence by making it easy for customers to find and act on deals shared on Twitter, even if a user doesn't subscribe to a retailer's Twitter stream or missed the original deal tweet.
- Ability to reach the consumer that is ready to buy. The majority of CheapTweet visitors, according to Davis, are already looking to buy and are simply searching for the best price.
This article was edited from a story on InternetRetailer.com.
Topic: Wholesale News
Related Articles: Twitter
Entire contents ©2021, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.