INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Jan 1, 2013
Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
The average number of visitors to ecommerce sites jumped by 59 percent, whereas the number of mobile page views increased by 84 percent. On average, that means that for the first time in history, more than 75 percent of website visits happened on a mobile device. Not only were sales figures considerably elevated, but customer engagement and interaction also experienced an uptick. Popular engagement features included click-to-call, in-store pickup after making an online purchase, social media sharing, and emailing product details to other potential customers. According to Srinivasarao Nadiwada, founder and CTO of Unbound Commerce, the mobile channel is no longer simply a convenience for retailers, but rather a necessity.
Topic: Business Strategies
Entire contents ©2021, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.