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Dress Up America Expands Costume Line

Aug 1, 2007

Dress Up America, Inc. has extended its line of high quality, affordable costumes, from an initial 35 designs to more than 100. New this year is a long line of plush animal creations, a series designed especially for babies and a line of mascot costumes for adults. Lou Landau, the company's Director of Sales, has discovered that dressing up appeals to people of all ages at all times of the year.

The baby designs include an apple, duck, strawberry, pumpkin, smiley face and flower, plus five capes, including a ladybug and bunny. There are also baby designs of police officer, military officer, fire fighter and clown. The new line of six plush mascots includes a gorilla, lion and dalmatian. Also among the 2007 additions are pirates, a ninja, an apple dress, Mr. and Ms. Mouse, and boy and girl rag doll costumes.

Landau, the father of five children and uncle to dozens, founded the company because he was unhappy with the quality of costumes for his Brooklyn community's annual March Purim holiday celebrations. As he began sourcing and designing costumes that were better and durable enough to be passed on from one child to another, he discovered there was universal demand, and not just for kids or for Halloween.

In addition to a selection of quality costumes at affordable prices, he also designed durable poly bags that won't tear. Each package contains a size chart that makes it easier for retailers to sell and consumers to buy.

Dress Up America has received Top Toy and Preferred Choice awards from Creative Child magazine. The New York Daily News featured the company's police and doctor costumes among its top 10 list, and the fireman and chef costumes have been featured on national television.

Many of their new designs, as well as earlier ones, have been added or altered because of suggestions customers have made. The police costume, for example, used to have buttons. A customer told Landau it would be easier for children to use if it had Velcro closures, so the newest collection does.

The police, army and fire fighter units have found a following among parents in those professions, whose children want to dress up like Dad. For schools and other organizations that buy in bulk for recitals and plays, Dress Up America has sets, such as the Three Little Pigs and the Wolf.

A free catalog is available. Costumes wholesale between $10 and $15 each, with the more elaborate ones wholesaling for up to $22. Suggested retail prices range from $20 to $40, though the majority sell for under $25.

While Landau suggests a minimum order of $200, containing an assortment of designs, there is no minimum per size and style. From now through the end of August, the company is offering a ten percent discount to make it easier for retailers to obtain a wide selection for Halloween and Christmas.

For more information, contact:

Dress Up America Inc.
4906 11th Avenue
Brooklyn, NY 11219
Toll Free: 866-943-7377
Tel.: 718-238-1216
Fax: 775-878-4576

Topic: Company Profiles

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Article ID: 279

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