INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Jun 1, 2012
Evergreen Marketing, Inc., launched in 1988 by Joe and Marlene Pachino, strives to deliver products that are fun, functional and funky, and Arctic Chill Towels are all three. The towels, approximately 17" by 25", are a great way to cool down, whether you are working up a sweat by playing baseball, doing yard work, or just sitting by the pool. "What's so fantastic about this product is that it does not ever require refrigeration or freezing to get cold. You simply put it under water, wring it out and wear it to cool down," according to Joe Pachino, president. "Arctic Chill Towels sell very well in spring and summer in seasonal areas of the U.S., and year round in states like Florida and Texas. They are great for warm weather vacations, too," Pachino adds.
The wholesale price for 72 units with a counter display is $425, or $5.90 each, and includes an equal assortment of blue, yellow, pink and light green towels. The wholesale price for 192 units with a floor display is $999, or $5.20 each. Smaller quantities are available without a display. "Retail price can be double or triple wholesale price, depending on the venue," Pachino says. "We also sell a six-foot banner that is a terrific attention getter," Pachino points out.
Evergreen Marketing has an entire line of innovative products, including Phat Head Gang, handmade, twistable string dolls, which wholesale at $249 for a package of 72, and the Magic-Mat, a vehicle dashboard accessory which holds cell phones, glasses and other objects securely, without the use of magnets or adhesives. The wholesale price is $2.80 per unit and the suggested retail price is $5.95 to $9.95.
Topic: New Products
Entire contents ©2020, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.