INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Apr 1, 2012
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices, allowing smaller sellers such as independent retailers, flea market vendors, and online merchants to purchase products at rates close to what big box stores pay. With two or three containers coming in every month from China, Global Imports always has a large variety of merchandise ready to ship. "We have a few branches in China that find the product for us, so our sourcing is pretty strong," says Edwin Feng, operations manager. "That is why we continue to offer these products at really low prices, and why our company is growing." Merchandise is sold by the case, but priced by the truckload.
With a strong presence in a number of major Chinese manufacturing hubs, the wholesaler is able to effectively control pricing. "Our sourcing capability gives us the power to provide a competitive price to our buyer, which is a strength that makes us stand out from other wholesalers," says Jordan Xiong, owner of Global Imports. "We can control the supply chain. We have a lot of manufacturers and suppliers, and there is no middle man, because we import all of our wholesale and closeout products from the manufacturer and vendors directly, keeping our pricing so competitive."
While Global Imports has a wide variety of merchandise, selling both its own product line and third-party goods, it is best known for fashion jewelry, including bracelets, earrings, and necklaces, as well as women's apparel such as lingerie. The wholesaler also sells general merchandise, electronics, kitchenware, and personal care products, and is currently working on expanding its product lines in toys and sporting goods. Offering a low price guarantee, Global Imports' merchandise is ideal for buyers in a weaker economy looking to save money.
On top of selling products at set prices, the wholesaler will sometimes hold auctions for merchandise, potentially giving customers even better pricing. "Occasionally we will sell products through an auction, and the process is pretty simple," Feng notes. "It's a good deal and a special feature on the website that keeps the customers coming back. It also includes free shipping, so it is a good advantage for some buyers. We don't do it a lot, it's a special feature that we will do a few times a week. We only hold about ten or 20 auctions a month right now."
Hunnt.com gives consumers the ability to browse detailed descriptions, with products broken down into distinct categories, allowing them to easily locate the items they are looking for. The website also contains sections for best selling products, new arrivals, featured items, specials and discounts, as well as a widget that shows all the items recently ordered by customers around the world. Customers simply select which merchandise they would like to purchase, and once the order is complete they will receive an email confirmation and the products will be sent, usually the same day the order is placed. In addition, Hunnt.com has live help available during operation hours, 9 a.m. to 6 p.m. PST. Customers simply click a button in the upper right corner of the site and they will be connected to a customer service representative that will help answer any questions they have. Global Imports has English, Chinese and Spanish speaking representatives ready to help with any concerns.
Global Imports is also very involved in social media efforts to further the business. The wholesaler's Facebook page shows hundreds of photos of the products, occasionally giving coupons for special deals and sales, while the Twitter page has periodic updates about the business and new products. In addition, customers can sign up for a newsletter that will also provide special offers, as well as the opportunity to win free prizes.
With 11,000 square feet of space in its City of Industry, CA, facility just outside of Los Angeles, Global Imports is able to maintain a high inventory level at all times. Xiong warns, however, that because of the nature of closeout companies and the quality prices, merchandise usually does not stay in the warehouse for very long. Everything shown on the website is in the City of Industry warehouse and customers can visit the facility if they make an appointment. The minimum order size is $100, so customers can make large or small orders when they need to replenish merchandise.
For more information:
Global Imports Inc./Hunnt.com
1313 John Reed Court
City of Industry, CA 91745
Toll Free: 888-882-0005
Topic: Company Profiles
Entire contents ©2021, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.