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Apr 1, 2009
Half of the 1,000 people surveyed said they are buying just as many green products now as before the economic downturn, while 19 percent said they are buying more green products. Just 14 percent said they are buying fewer environmentally green products.
Other key findings in the study:
"This research suggests that consumers are buying green products, second only to participating in recycling," said Arthur Weissman, Ph.D., Green Seal's president and CEO. "This increased consumer demand sends a signal to manufacturers to produce products that are truly green."
"There's a real opportunity for authentic green marketing, despite the tough economy," said Valerie Davis, EnviroMedia principal and CEO. "This research proves people want to do what's best for the environment, but it needs to be easy and accessible. Companies should be clear about the environmental benefits of their products and services and make sure what they claim in T.V. ads is backed up consistently on product packaging and on the website."
Topic: Product Trends
Related Articles: green
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