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Nov 1, 2010
Looking ahead, ecommerce services company Bold Software polled its customers and found that 65 percent think holiday sales will rise in 2010. Stock analyst Colin Sebastian of Lazard Capital Markets says ecommerce sales will grow ten to 15 percent, and Kantar Retail, a research firm, forecasts ecommerce sales growth of six percent for the coming season.
But the holidays also help etailers who help themselves. According to Internet ecommerce blogger Mike Ewing, there are four things etailers can do to boost their holiday results: Write blog posts featuring your products, explaining why they are compelling gift choices. Create web pages with special offers or discounts on particular products that expire by a specific date. These can bring in search engine shoppers looking for deals. Email limited time coupons with holiday offers to your existing customers. Use social networking sites to push key products, using brand names. For example, retailers can search Twitter posts for products they sell, and then engage in tweet conversations with power users, offering discounts and reasons to shop.
Topic: Wholesale News
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