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Marketing Via Pinterest

Mar 1, 2012

As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media marketing for brands looking to connect with their customers online. Pinterest, a new social media site dedicated to image sharing, has recently been used by brands including Nordstrom, Whole Foods, and Lands End to further engage with consumers. Catering primarily to a female audience under the age of 45, Pinterest gives companies who sell visually attractive products an opportunity to utilize a new way of marketing through photographic ingenuity. Kaila Strong, writing on, offers companies seeking a presence on Pinterest a number of suggestions, including:

  • For clothing sellers, hold a contest allowing fans of the brand to create photos of outfit combinations that they like, with prizes for the most creative, or simply feature customer suggestions for attractive styles.
  • Conduct market research by showing photos of potential products or test launches, asking the customer base for feedback.
  • Personalize the brand by showcasing style and what makes the brand different, highlighting new and exciting things through the use of imagery.
  • Add links from Pinterest photos to the company webstore, putting price banners on each photo and providing a link where users can buy the products directly.

This piece was adapted from an original story on

Topic: Wholesale News

Related Articles: Pinterest  Facebook  Twitter 

Article ID: 1545

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