INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Oct 1, 2008
The presses in the 20,000 square foot fulfillment center have become the first and only to print the gift card company's own customized Visa gift cards, merchant cards, and marketing inserts in-house. Currently, gift card companies typically outsource this function.
"By bringing everything under one roof, we can turn around our customers' gift card orders on demand, instead of waiting weeks," said CEO, Jason Wolfe. "It allows us to be more flexible with customization of four color thermaled on demand prepaid Visa gift cards and merchant cards."
The gift card printing technology, OmniPrint, is state of the art. Its computerized DataCard MX6000 machines with VHD technology can thermal crisp four color images on the front of the gift cards, create a customized magnetic strip on the back, emboss personalized lines of text, place an activation sticker, print a customized insert page, adhere the gift cards to the insert, fold, stuff, and print postage.
The OmniPrint fulfillment center has been in the card processing fulfillment industry for 10 years and Wolfe said, "This is unlike anything I've ever seen before. There are no other gift card companies out there that have this type of technology. It puts the control and on demand customization into our customers' hands," he added. "I'm really excited to work with this cutting edge technology."
Omni Prepaid Group, LLC is the parent company of GiftCards.com, LLC, which currently services consumers and over 5,000 corporate clients. In 2007, U.S. consumers purchased an estimated $97 billion in gift cards.
The prepaid industry as a whole brings in an impressive $218.3 billion each year. Over the next three years, Omni Prepaid Group's GiftCards.com is expected to sell over $300 million in gift cards.
Large and small retailers can use OmniPrint to have their gift cards printed and managed. These merchant cards can also be sold on GiftCards.com, which is an option no other gift card printing company currently offers, said Jeff Lininger, EVP.
"Customers already shopping on GiftCards.com can buy a gift card from their favorite retailer. Once they order, we'll print and ship directly to the merchant's customer," Lininger pointed out.
Topic: Wholesale News
Related Articles: gift cards
Entire contents ©2019, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.