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Sticker Empire

Sep 1, 2008

Abe and Beverly Glaser started Sticker Shok about 18 years ago in order to create and supply humorous bumper stickers, and it has grown into something of a sticker empire. "We try to make our stickers prettier than anyone else's," says Abe Glaser.

That's why the company utilizes an ultraviolet screen printing process that makes the images sharp and gives the stickers a shine. In addition to hundreds of standard size, three by 10 inch bumper stickers, Sticker Shok also has an equally wide range of mini stickers, which come in three different sizes: 3 by 3, 3 by 4 and 2.5 by 3.5 inches.

Most of the messages on the mini stickers are different from the bumper stickers and many of the smaller ones are die cut. "Not all stickers are used on cars," Glaser notes. As evidence, the company has also added a range of helmet stickers, which are 3/4 of an inch by three inches, in order to fit a biker's helmet.

To make it easy for retailers to add and profit from stickers, Sticker Shok offers a wide variety of store displayers and special programs. The smallest, StartPak 10, contains 12 units each of 10 different designs. The cost is $105, which translates to a wholesale price of 55 cents a sticker. The suggested retail price is $2.

This is a modular display, and can be expanded with additional Sticker Shok display packages. The StartPak 30, for example, costs $179 and contains either 12 units each of 30 different bumper sticker designs or 360 mini stickers. Mini stickers typically wholesale for 45 cents, and suggested retail is $1.50.

For gift shops and other types of retailers, there is a spinning carousel display that costs $529 delivered. It contains 672 stickers in 56 different designs and provides the retailer with $1,300 in return. Retailers can pick their own sticker messages from the company's stock. "If asked, we'll provide a mix and put together only the ones that we know will sell best in that dealer's area," Glaser says.

There is no minimum. However, most designs are available only in one dozen quantities.

Typical themes are political, confederate/rebel, military, gun, fun and more. One example is: "Sniper: No need to run; you'll only die tired." Still another says: "My child is an honor student at the state correctional facility." Also popular is: "Caution: Open door slowly so the beer cans won't fall out."

For more information, contact:

Sticker Shok
4149 Old Normantown Road
Vidalia, GA 30474
Toll Free: 888-515-9998
Tel.: 912-537-9999
Fax: 912-537-9998

Topic: Company Profiles

Related Articles: stickers 

Article ID: 748

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