Wholesale : Your Source for Wholesalers, Distributors, Importers and Manufacturers
Four Seasons General Merchandise
Wholesale Fashion Square
jodifl
POL
Country Club USA
Direct Liquidation LLP
Eternity Mart
DollarDays International, Inc.
Luxi So Cool
Lush Clothing

Article Search

Return results from:

Wholesale
News & Articles

Archives

 

Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


Printer-Friendly

Too Much Messaging

Jun 1, 2010
by Brian Solomon

The widespread nature of messaging today is usually seen as a boon for marketers, but can it also potentially be getting in the way of effective messaging? That's the point argued in a recent article on ChiefMarketer.com, in which the issue is raised as to whether an overabundance of communication, mixed with a lack of understanding of statistics, could be preventing agency teams from delivering clear communications to marketer clients. Even the strongest marketing effort can be undone by a lack of balanced communications and metric-based results. Texting, tweeting and posting may be molding a new generation of marketers, but the expectation of and need for clear messaging, both internal and external, remains. A recent article in the April 19 issue of Wired also calls for greater diligence in the understanding of statistics, pointing out that public confusion on issues like climate control, the economy and childhood vaccination demonstrates a widespread inability to properly process them

Topic: Business Strategies

Related Articles: marketing  messaging 

Article ID: 1304

Printer Friendly


Entire contents ©2018, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.