Wholesale News & Articles
INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Too Much Messaging
Jun 1, 2010
by Brian Solomon
The widespread nature of messaging today is usually seen as a boon for marketers, but can it also potentially be getting in the way of effective messaging? That's the point argued in a recent article on ChiefMarketer.com, in which the issue is raised as to whether an overabundance of communication, mixed with a lack of understanding of statistics, could be preventing agency teams from delivering clear communications to marketer clients. Even the strongest marketing effort can be undone by a lack of balanced communications and metric-based results. Texting, tweeting and posting may be molding a new generation of marketers, but the expectation of and need for clear messaging, both internal and external, remains. A recent article in the April 19 issue of Wired also calls for greater diligence in the understanding of statistics, pointing out that public confusion on issues like climate control, the economy and childhood vaccination demonstrates a widespread inability to properly process them
Topic: Business Strategies
Article ID: 1304
Entire contents ©2021, Sumner Communications, Inc. (203) 748-2050. All rights reserved. No part of this service may be reproduced in any form without the express written permission of Sumner Communications, Inc. except that an individual may download and/or forward articles via e-mail to a reasonable number of recipients for personal, non-commercial purposes.