INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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06/16/2016 - WholesaleCentral.com Debuts Interactive Trade Show Calendar
WholesaleCentral.com, the leading wholesale directory web SITE on the Internet, announces the launch of a fully interactive wholesale trade show calendar.
04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ecommerce arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the PRODUCTs and services they offer to support online sellers.
03/01/2013 - Polarview Sunglasses are FAA Approved
The hottest trend in sunglasses is not as much about design as it is about functionality, according to David Zeuner, CEO of Sunglass Manufacturing Group. "Polarview is a new technology for sunglasses that does everything polarized lenses do to block UVA and UVB light as well as reflective glare, but, unlike polarized lenses, they don't block instrumentation. Even in bright light, you can see screens on devices like cell phones, GPS, aviation panels and iPads. All of our sunglasses are Polarview." Notably, the Federal Aviation Administration (FAA) has approved the use of Polarview glasses, and outlawed the use of polarized glasses, for airline pilots
03/01/2013 - Big Profits in Surplus Inventory
American Merchandise Liquidators (AML) handles salvage and surplus inventory including customer returns, catalog returns, and clearance and overstock merchandise. The company deals in mixed lots of general merchandise from retail chains, as well as from wholesale and catalog companies. Assorted merchandise is available in all overstock categories, such as general household goods, tools and equipment, furniture, sporting goods, home accents and apparel.
03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and PRODUCT exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for PRODUCT awareness is the use of shopping comparison SITES, such as Google Shopping, which is fed through the Google Merchant Center.
03/01/2013 - A Message from the CEO
This year marks our 25th anniversary serving the wholesale and retail merchandise industry, and I want to thank you for choosing us to help you grow your business. It is an honor to bring you the news, business insights and, most importantly, new PRODUCT information you need to succeed. Throughout the years, our motto has been to under promise and over deliver, and we are dedicated to connecting reputable wholesalers with the most active buying audience across all venues.
02/01/2013 - Video For Your WebSITE - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their webSITES, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their webSITES, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.
02/01/2013 - New and Improved Scribbleband
Dave Bullock, a middle school teacher, noticed that students have a few common characteristics. "They love to wear stuff on their wrists, they love to write on their hands and arms, and they love colorful things," he says. When Bullock pieced this all together, he created the Scribbleband, a soft silicone bracelet that is made to write on. It has become a skin friendly way to take notes, jot down homework assignments and doodle.
02/01/2013 - A Taste of Milk and Honey
Success as a vendor in the gift and jewelry business, to a large degree, depends on offering buyers fresh, fashionable PRODUCTs, as well as being able to shift and adapt your PRODUCT line to the times. Glen Miller, president of Milk and Honey, Inc., has perfected a balance of those strategies, and offers classic PRODUCTs that are continually popular, as well as trending jewelry, accessories and giftware
02/01/2013 - Master Cutlery with Top Notch Knives
Master Cutlery was founded 30 years ago when Jackie Lee's parents established one of the first American companies to source knives from their native China. "My father saw a great opportunity, and he forged relationships with manufacturers who were able to get him these PRODUCTs," she explains. "The company has grown every year since its launch." The firm currently operates out of a 100,000 square foot facility in Secaucus, NJ, where Lee is VP of operations.
02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).
01/16/2013 - GoliathFalls.com Launches, Supercharges the Buy Local Movement
New SITE is dedicated to promoting locally owned independent businesses nationwide.
01/01/2013 - New dog and cat PRODUCT is a sign of a pet owner's love
Ken Cleveland, the owner of KC Creations, is always looking for new PRODUCTs ? and new ways to sell his existing lines. For example, his door and window toppers are fun PRODUCTs in their own right. They consist of pet figurines that sit on the molding of a door or window. However, not all doors and windows have molding, especially in newer houses. So Cleveland came up with a way for all his customers to enjoy the PRODUCT.
01/01/2013 - Get a Foothold with Cheap Wholesale Socks
Novelty socks are all the rage right now, and the brighter they are, the better they sell. With designs that pay homage to bacon, mustaches, bicycles and more, socks are one type of merchandise that steps in line with the funkiest trends. Cheap Wholesale Socks offers foot hosiery in every color of the rainbow, including a number of shocking hues and patterns, ranging from neon giraffe spots to bright skeleton keys.
01/01/2013 - New Year, New eCommerce System
Many online retailers just completed a "hair on fire" end to the 2012 holiday shopping season. Now that you can rest and take a four-hour vacation, it is time to start planning for 2013, and ensure that you have built your store on an ecommerce system worthy of your business. To see if your ecommerce platform passes the test, ask yourself the following questions:
01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns businesses see from PPC methods may be because people that typically use social media SITES, like Facebook, do not necessarily want to be sold to directly.
01/01/2013 - Fight Online Fraud
Nine out of ten online merchants may be vulnerable to credit card fraud, according to a survey by SignatureLink, an online security firm, and payment industry communicator CardNotPresent.com. The survey found that only ten percent of webSITES surveyed require shoppers to accept the terms and conditions of payment to the SITE via e-signature, vocal consent or a physical signature. Agreement to SITE terms and conditions along with data breaches are areas of focus for ecommerce businesses that process payments online.
01/01/2013 - Cyber Monday Shatters Mobile Records
Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, reports Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce SITES were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers reported a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
12/01/2012 - eCommerce Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) strategy. In order for any ecommerce strategy to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ecommerce SITE will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ecommerce software must provide for you to effectively sell your PRODUCTs online.
12/01/2012 - Sharp Looks From Pacific Solution
Following the DVD release of Universal Studios' Snow White and the Huntsman, Pacific Solution Marketing, Inc. saw sales figures reflect the additional blockbuster buzz. As a leading source for movie prop replicas and original weaponry, the wholesaler has a couple of action flick titles under its belt, including the 2011 hit Immortals, and hopes to procure more licenses in the future.
12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.
11/01/2012 - Marketplace Fairness Flack
Internet retailers have enjoyed exemption from the requirement to collect sales taxes since 1992, when the U.S. Supreme Court passed a ruling closing the case of Quill Corporation v. North Dakota, at which point it was decided that, in states where online retailers have no brick and mortar presence, or nexus, they were not required to collect sales tax.
11/01/2012 - Six Design Tips to Generate Sales
To be successful, ecommerce businesses need to build SITES that are able to sell PRODUCTs. Sounds simple enough, yet, too often SITES are designed based on improper knowledge of customers' wants and needs. In some cases, companies even let technology drive design efforts, and that is one of the worst things that can happen.
11/01/2012 - Best Electronic Devices Fuel Sales
Berlin, Germany, ballooned with excitement at this year's annual Internationale Funkausstellung (Radio and Television Exhibition). Fingertips were the focus for technology and engineering executives as they gathered to kibitz about the latest touchscreens, smartphones and tablet accessories.
10/01/2012 - The Spirit of St Louis Wholesale
St. Louis Wholesale's owner and founder, Craig Pinkerton, has come a long way since his first wholesale purchase. Had he not taken an initial risk, St. Louis Wholesale would never have been created.
10/01/2012 - FLOMO - New Valentines day PRODUCT line
Seven is a lucky number at FLOMO, a manufacturer and distributor owned by Nygala Corp., with seven of its own factories in operation around the country. Started as a factory-based supplier in 1956, the company won seven national awards for excellence in 2011 and continues to uphold high quality standards.
10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.
10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your business promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.
10/01/2012 - New GENCO WebSITE Brings Greater Convenience
GENCO Marketplace, one of America's largest merchandise liquidators, has launched a newly designed webSITE to bring speed and convenience to online wholesalers and retailers, enabling them to spend less time sourcing liquidation inventory and more time selling, GENCO announced.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of PRODUCT catalogs, shopping cart services, payment processing and order tracking.
09/01/2012 - The TOPS of the Game
Plush cupcakes, skull shaped coin banks and metallic balls are more than just fun and games at Toy Network LLC. Those PRODUCTs are the latest stock fueling the company's success.
09/01/2012 - Collectibles Create a Craze
When it comes to making the web do work, Dimension 9 LLC is one company that knows how to strategically crack the whip. With 30 years in the gift and souvenir industry, the company has spent years perfecting PRODUCTs and learning from peers.
09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature via its selection of gifts and jewelry.
09/01/2012 - Wrap the Holidays in Fun, Flirty Accessories
Colorful, unique accessories make great holiday gifts, especially when they offer retailers outstanding profit margins. Some of the hottest new merchandise this season includes versatile hand cut scarves, shiny hair PRODUCTs and twinkling rhinestone jewelry, and jingle jangle hip scarves, all of which dress up anyone's bottom line.
09/01/2012 - 9 Lessons For Running an Ecommerce Business
If I have learned anything over the years while running ecommerce businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your PRODUCTs and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.
08/01/2012 - Scents That Sell
Veneto Wholesale Inc. specializes in manufacturing luxury renditions of popular designer fragrances. For those in search of the Chanel impact without the price punch, Veneto Wholesale is a reliable source for discount aromatic PRODUCTs. From its warehouse in downtown Miami, the company keeps a steady finger on the pulse of fragrance trends and constantly seeks out new scents to add to its inventory.
08/01/2012 - Impulse Gifts Grab Sales
It is easier than ever for retailers to stock up on gift and novelty merchandise in preparation for successful holiday sales. This is because online wholesalers not only stay on top of hot trends and have plenty of popular merchandise available, they also continue to invest in webSITE functionality that enables buyers to quickly see what is new, peruse colorful catalogs, avail themselves of web specials, and place and track orders online.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
08/01/2012 - Consumers Demand Simple SITE Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
08/01/2012 - Tablets Trump Smartphones
Retailers tend to lump tablets and smartphones into the same category called "mobile," but that might not be wise, according to the results of a new study by online marketing technology company Monetate.
08/01/2012 - Google Search Goes Shopping
Starting this fall, just when the retail holiday shopping season is in full swing, Google will do away with its free PRODUCT Search platform in a move to a paid format called Google Shopping.
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale PRODUCTs for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.
07/01/2012 - Fortune PRODUCTs Pioneers
Fortune PRODUCTs has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortunePRODUCTs.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.
07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a PRODUCT from a friend. "What online tool most influenced your purchase decision?" The number one answer was PRODUCT ratings and reviews.
06/01/2012 - Walmart Dives Into Social ECommerce
Walmart recently launched its first social gifting platform, Shopycat, a Facebook application that suggests gifts for friends based on their Facebook use.
06/01/2012 - The Live Chat Choice
The face-to-face service of brick and mortars has been replaced by an overwhelming favoritism towards digital convenience offered by ecommerce SITES.
06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.