News & Articles
INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for "eCommerce Strategy" yielded 78 matches
04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ECOMMERCE channel ultimately hinges on one important area-the warehouse.
03/01/2013 - Increasing Sales with CRM
Customer relationship management (CRM) is a top priority for many e-tailers this year, as customer expectations regarding the online experience are at an all time high. In order to contend in the ECOMMERCE arena, some e-tailers are turning to service providers to gain an edge on the competition. Below is an overview of four providers and the products and services they offer to support online sellers.
03/01/2013 - SEO: Make Your Website Work
Search engine optimization (SEO) is one of the most important, and elusive, elements of an ECOMMERCE website. It is important because of the impact organic search traffic can have on ROI, and it is elusive because search engines are always changing the rules. Still, there are a few core SEO principles that Google and other search engines recommend which should play an integral part in your online STRATEGY.
03/01/2013 - Google Feeds Your Appetite for Success
When it comes to the recipe for Internet sales success, brand and product exposure are key ingredients, and organic search engine optimization (SEO) and pay per click (PPC) are just two ways of gaining publicity. A third, often overlooked, option for product awareness is the use of shopping comparison sites, such as Google Shopping, which is fed through the Google Merchant Center.
12/01/2012 - ECOMMERCE Musts for SEO Success
Online merchants who are serious about success must have a search engine optimization (SEO) STRATEGY. In order for any ECOMMERCE STRATEGY to have SEO legs, there are important points to consider when picking your shopping cart platform. Optimizing your ECOMMERCE site will help improve your search rankings on Google, Yahoo and Bing. Below are some features that your ECOMMERCE software must provide for you to effectively sell your products online.
10/01/2012 - New GENCO Website Brings Greater Convenience
GENCO Marketplace, one of America's largest merchandise liquidators, has launched a newly designed website to bring speed and convenience to online wholesalers and retailers, enabling them to spend less time sourcing liquidation inventory and more time selling, GENCO announced.
09/01/2012 - 9 Lessons For Running an ECOMMERCE Business
If I have learned anything over the years while running ECOMMERCE businesses, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.
08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts
08/01/2012 - Google Search Goes Shopping
Starting this fall, just when the retail holiday shopping season is in full swing, Google will do away with its free Product Search platform in a move to a paid format called Google Shopping.
08/01/2012 - Mobile Online Transactions
Online shopping cart abandonment rates are sky high, topping 70 percent according to some studies, and incomplete sales can be a problem for today's online retailers.
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online STRATEGY, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - Marketers React to Google Changes
Google recently upended the ECOMMERCE marketing world with the announcement of upcoming changes to what will now be called Google Shopping. Many retailers and marketers we spoke with are positive about the switch. One might think taking a product from free to paid would cause an outcry, but for many it is an answer to long time concerns about control.
06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ECOMMERCE warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?
05/01/2012 - Six Secrets of Successful ECOMMERCE
Web companies need to stay on top of the constantly evolving methods of advertising on the web.
04/01/2012 - 7 STRATEGY's SEO Expertise
The most important thing for any web-based business is to rank on the first page of Google and other highly used search engines, attainable with superior Search Engine Optimization (SEO) practices.
02/01/2012 - Mobile Cyber Monday
Online spending reached a record $1.25 billion on Cyber Monday 2011, with an estimated 22 percent growth year over year, according to ComScore.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
09/01/2011 - Optimizing Search Results for ECOMMERCE
For many ECOMMERCE merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.
09/01/2011 - Google + ECOMMERCE
Google+, the new social media and networking offer from search engine goliath Google, is offering Facebook its first real competition.
08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."
07/01/2011 - Buy4Store Finds New Ways To Serve Retailers
While some wholesalers may do a single thing well, Buy4Store.com is continually refining new and multiple ways to provide profitable opportunities to its retailer buyers.
06/01/2011 - Building ECOMMERCE Business With Blogs Means Both Challenges And Rewards
Many ECOMMERCE merchants depend on search result traffic to bring new customers to their Internet storefronts.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.
04/01/2011 - ECOMMERCE Sites With Valuable Information Rank Higher
If shoppers never find your ECOMMERCE site, the best web design, customer support, and products will be useless in helping you make sales.
03/01/2011 - Landing Pages Drive Conversion
Effective landing page design can drive ECOMMERCE conversions, as every online retailer wants to convert browsing consumers into paying customers.
02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business online. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ECOMMERCE waters years ago with a site on WholesaleCentral.com.
02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.
02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.
01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.
01/01/2011 - SEO Sweet Sixteen
There are a number of ways to drive traffic to a website. Typically, a mix of various methods and channels works best to create a steady stream.
11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.
10/01/2010 - Turning Web Shoppers into Buyers
Many online store owners have the impression that all they have to do is attract more traffic and sales rise.
04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.
04/01/2010 - Ten Best Shipping Practices
It's no secret: Shipping is one of the most essential factors in closing ECOMMERCE sales.
03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.
03/01/2010 - ShopNBC & Mobile ECOMMERCE
A giant of electronic retailing, ShopNBC has officially launched its new mobile ECOMMERCE capabilities, as well as the second version of its iPhone application.
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.
12/01/2009 - Shared SSL Certificates vs. Private
A big part of increasing conversion on an ECOMMERCE site involves building trust and credibility with your customers.
11/01/2009 - Going Global
Researchers say that new services are making it easier for web merchants to go global.
10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.
10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.
09/01/2009 - SavesUCash Makes U Money
In the world of ECOMMERCE, it can often seem difficult to connect with a reputable supplier of high quality goods.
09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of research and consulting for E-Tailing Group Inc.
08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.
07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.
06/01/2009 - Is Live Chat Right for You?
For those internet retailers who may feel they have their hands full dealing with their customers...
06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.
06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.