INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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05/01/2008 - Cross Channel Retailing
Retailers are beginning to improve how they serve customers across retailing channels, according to Rob Garf, VP and general manager of retail strategies at AMR Research Inc., a research and advisory firm.
04/01/2008 - Web Cash Payment Sparks Sales
As lending standards tighten and credit card INTEREST mounts, several online retailers are reacting by offering INTEREST free, cash payment checkout options for shoppers.
04/01/2008 - Tech Points to Upturn
If technology analysts are correct, good economic news is on the horizon. Silicon Valley, the country's high tech capital, is on the rebound and workers say the U.S. economy will follow.
04/01/2008 - Shoppers Shift Channels
Televised shopping shows and infomercials remain powerful ways to INTEREST consumers in buying.
04/01/2008 - Shine With Bright Products
Good times or bad, people respond to products and services that give them a personal and psychological boost.
04/01/2008 - Owners Express Confidence
U.S. small business confidence improved this February for the first time since July, according to Discover's Small Business Watch index.
04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.
02/01/2008 - Mobile Marketing Rises
Although just five percent of US mobile phone users have participated in mobile marketing programs, 25 percent show INTEREST in participation.
02/01/2008 - Buyers & Sellers Win with Liquidation.com
You might think that a website like Liquidation.com would balk at the suggestion that it is, "the eBay for wholesale liquidations."
01/01/2008 - Shoppers Need Visuals
"People don't shop by reading text, they shop by visuals, like color and style," said Joe Chung, CEO and co founder of Allurent Inc., a web technology firm.
01/01/2008 - New Tactics for Sears
Sears Holding Corporation has instituted a number of new initiatives. Chief among them is an innovative service that crosses the company's Internet and brick and mortar shopping channels.
12/01/2007 - What Do Buyers Want?
In a world crowded with counterfeits, shoppers are drawn to the authentic, a characteristic that retailers must learn to earn.
11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.
11/01/2007 - Pewter Dezigns
Pewter Dezigns was born from co-owner Ann McNally's fascination with symbology.
11/01/2007 - Email Results
Engaging online customers requires more than quick thank you notes for buying or signing up for newsletters.
11/01/2007 - Dollar Store Strategies
Variety is the spice of life. William Cowper first shared this profound thought with the world nearly 250 years ago.
10/01/2007 - Strategies to Skyrocket Web Sales
In the last issue of Web Wholesaler, I explained how to overcome a high bounce rate of visitors arriving on your website, only to immediately leave without taking one step deeper into your site.
10/01/2007 - Ghosts Push Halloween Sales
Halloween is second only to Christmas in the holiday decorations market.
10/01/2007 - Five Business Burdens
There are very few entrepreneurs who would trade owning their own business for anything in the world.
09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.
09/01/2007 - Protecting SS Numbers
Be as careful with employees' confidential information as you are with your own.
09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized email campaigns often lose potential business because of lackluster page optimization, according to a study from Silverpop Systems Inc.
09/01/2007 - Harborplace Kiosks
General Growth Properties Inc., the owner of Baltimore's Harborplace, has put a dozen retail kiosks on the Inner Harbor promenade that faces Harborplace, and plans to add more.
09/01/2007 - Growing Dollars From Scents
Spending on pleasing fragrances and scents continues to climb, according to suppliers.
08/01/2007 - Web Bankers Spend Big
Fifty percent of consumers who both shop and bank online spend 117 percent more than the average web shopper, according to a new study by J.C. Williams Group. This means opportunities for online merchants.
08/01/2007 - Slow Back To School Sales?
This year's back to school season may not result in sales increases at teen oriented retailers, predicts a research report by Cowen & Co., an investment firm based in New York City.
08/01/2007 - NRF Nixes Protectionism
On the premise that proposed legislation to strengthen trade laws would stifle competition, the National Retail Federation (NRF) is urging a Senate committee to reject these U.S. trade remedy laws.
08/01/2007 - Impulse Is Key To Kiosk Sales
Merchandising from a kiosk or cart, more than from an inline mall store, relies on getting attention and stopping passersby in their tracks.
08/01/2007 - Fresh Toys & Novelties Push Retail Profits
The number of new toys and novelties that come to market each year is a tribute to the imagination of inventors, designers, and suppliers.
08/01/2007 - Choosing The Right Shopping Cart
Without a stable shopping cart that is easy for customers to navigate, etailers will find themselves at a distinct disadvantage
08/01/2007 - Buyers Pay For Privacy
Consumers will pay more to shop at websites that protect privacy, according to a study by Carnegie Mellon University.
07/01/2007 - News Archive Offers Insight For Retailers
All of the articles you read in Web Wholesaler Magazine can now be found conveniently online in the "Wholesale News and Article Archive," on Wholesalecentral.com.
07/01/2007 - Merchants Set Up Shop at Facebook
Facebook Inc., the online social network with 24 million active users, now allows merchandisers to develop applications that its users can add to their personal pages. Various name brands have already jumped into the fray.
07/01/2007 - Launching New Products
Launching new products can be both an art and a science, and can take on many forms. Some are flashy media events, such as Apple's Steve Jobs introducing the new iPhone.
06/01/2007 - Social Network Marketing
While blogs and RSS feeds offer solid marketing opportunities, social networks are another way to reach potential customers.
06/01/2007 - Marketing With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.
05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked business to business marketing communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's marketing ROI (Return on Investment).
04/01/2007 - TMX Elmo Is Top Toy
The Toy Industry Association singled out 11 toys as the most innovative of the past year at its seventh annual Toy of the Year (TOTY) awards ceremony, which preceded the American International Toy Fair in New York.
04/01/2007 - Last Minute Tax Tips
The old adage that just two things are inevitable: death and taxes, fails to show another similarity these two subjects have in common: People like to put off thinking about them.
04/01/2007 - Keeping Clear Of Audits
The idea of a tax audit instills fear in even the most scrupulously honest taxpayer.
03/01/2007 - Minimum Wage Debate
As the House and Senate try to come to a meeting of the minds on minimum wage legislation, retailers, small business owners and others weigh in on the consequences of adding an extra $2.10 an hour.
03/01/2007 - Jumping On The Kiosk Boom
Over the past five years, retail revenues and rents from kiosks and carts have doubled to reach $10 billion, according to Specialty Retail Report.
03/01/2007 - Hot Kitchen Items
The U.S. market for small kitchen appliances is hot and getting hotter. A new report predicts the market will top $2.7 billion in 2010.
02/01/2007 - Trimming Energy Costs
Since July 2006, gas prices have hovered around the $3 per gallon level, and natural gas is up 36 percent.
02/01/2007 - Securing the Right Financing
Plenty of great Internet success stories started in a basement office with a few hundred dollars and a dream.
02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an online retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.
02/01/2007 - Mix Search And Display Ads
When combined, search and display advertising deliver profoundly better results than when used independently, according to new research conducted by comScore Networks.
02/01/2007 - Enlisting Customer Support
Passionate customers are the independent retailer's most valuable weapon in winning competitive battles against big chains and others. Here are some examples of how to enlist customers' support.
02/01/2007 - Borrowing to Expand Your Business
It takes money to expand a business. Banks exist to lend money, and they offer a wide variety of ways to fund small business growth.
02/01/2007 - Biz Loans Rising
The number of small business loans of under $100,000 increased 25 percent between June 2004 and June 2005, according to a report by the Office of Advocacy of the U.S. Small Business Administration.