INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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11/01/2007 - Web Apparel Sales Skyrocket
Apparel has become the largest and fastest growing component of internet product sales. Combined online sales of apparel, footwear and fashion accessories, excluding jewelry, moved ahead of computer hardware and software in 2006.
11/01/2007 - Optimizing Product Pages For Sales
Usability research from Nielsen Norman Group (E-Commerce User Experience, pg. 26) suggests that there are two primary reasons why website visitors decide not to purchase from a website:
11/01/2007 - Jewelry & Watch Bonanza
Inspired by celebrities, watches and jewelry are taking on more sparkle, suppliers report.
11/01/2007 - Email Results
Engaging online customers requires more than quick thank you notes for buying or signing up for newsletters.
11/01/2007 - Dollar Store Strategies
Variety is the spice of life. William Cowper first shared this profound thought with the world nearly 250 years ago.
11/01/2007 - Consumers Want Cross Channels
Consumers' expectations of a multichannel shopping experience are high, according to a survey from Sterling Commerce, which is a unit of AT&T, Inc.
11/01/2007 - Wholesale Unlimited Expands
Wholesale Unlimited, a closeout wholesaler based in Crystal River, FL, just got less limited.
10/01/2007 - New Daily Closeout Alert Newsletter
A brand new service is available to online buyers to help find closeout and liquidation merchandise.
10/01/2007 - Fun Friends
In 1998, Julian Parry, CEO and co-founder of Fun Friends, a company that manufactures novelty cell phone covers, was a man with a vision, but he did not know it.
10/01/2007 - Fashion Accessories: Never Out Of Season
The leading sales category for the past two holiday seasons has been Apparel & Clothing, which saw double digit growth, year over year.
10/01/2007 - CloseoutCentral.com Adds Google Search
CloseoutCentral.com, the web's leading online b2b closeout merchandise exchange, has added a new search feature on its website.
09/01/2007 - Web Profits: Proven How-To Strategies to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.
09/01/2007 - Web Info Breeds Sales
Consumers are more likely to RETURN to a website or shop in a retailer's store if they can obtain complete product information online.
09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get business information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.
09/01/2007 - Smarts & Sweat Equal Turnkey Success
Any reliable product supplier to a kiosk or cart program will want a prospective operator to have a business plan for success.
09/01/2007 - Protecting SS Numbers
Be as careful with employees' confidential information as you are with your own.
09/01/2007 - Growing Dollars From Scents
Spending on pleasing fragrances and scents continues to climb, according to suppliers.
09/01/2007 - Benefits of Vertical Search Engines
The Internet is a vast repository of information which can seduce busy wholesale buyers to spend hours searching for products and services for their businesses.
08/01/2007 - Shoppers Want Info
The ability to research products online is very important to retail shoppers, according to a new study conducted for WebCollage.
08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.
08/01/2007 - Crucial Call Centers
Customer satisfaction with catalog retailers' call centers outrank centers run by six other industries. Yet this same group is missing opportunities to engage and upsell.
08/01/2007 - Choosing The Right Shopping Cart
Without a stable shopping cart that is easy for customers to navigate, etailers will find themselves at a distinct disadvantage
08/01/2007 - Best Sellers From Discount Wholesalers
While Discount Wholesalers of Chester Springs, PA, has long served retailers.
08/01/2007 - A & W Live Auctions On Roll
In the two years since A&W Surplus has been conducting online auctions, the response and sales volume "has grown tremendously," says Wayne Peckham, Owner of the Fresno, CA, wholesaler.
08/01/2007 - Army Navy Expo
A brand new show, the Army Navy Military Expo, will make its debut at Caesar's Palace in Las Vegas, August 12-14.
07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.
07/01/2007 - Tested Programs Spell Kiosk Success
Kiosk programs that have been market tested provide prospective kiosk and cart operators with more than product.
07/01/2007 - Clothing Trumps Computers Online
As total web sales are projected to hit $259 billion this year, some shifts are taking place among the top selling online product categories.
06/01/2007 - Retailers Gain Edge Online
Wholesale websites have transformed the buying process for many independent retailers.
05/01/2007 - Ups Changes The Delivery Game
On the football field, nothing can save the day like a clutch interception, one that comes at a critical juncture of the game. Thanks to a new service called UPS Delivery Intercept_, UPS shippers now can make game saving interceptions of their own.
05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked business to business marketing communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's marketing ROI (RETURN on Investment).
05/01/2007 - Closeouts Galore
Suppliers of closeout merchandise are breaking down truckloads and pallets to make buying easier and more affordable for small and midsize independent retailers.
04/01/2007 - Web Re-Design For Success
Most experts advise web marketers to do a fairly complete overhaul of their site designs once every two or three years. Some say that you should redesign every single year, in order to stay ahead or at least level with the competition.
04/01/2007 - Small Wholesalers' Marketing Tips
The inventory is all set and the website is complete, so all that is left is to flip the switch and go live.
04/01/2007 - Retailers Push Global Trade
Retailers are urging Congress to extend presidential Trade Promotion Authority. World Trade Organization negotiators are now getting back to work on the Doha Round trade talks, but without Congressional approval, TPA will expire this summer.
04/01/2007 - Last Minute Tax Tips
The old adage that just two things are inevitable: death and taxes, fails to show another similarity these two subjects have in common: People like to put off thinking about them.
04/01/2007 - Keeping Clear Of Audits
The idea of a tax audit instills fear in even the most scrupulously honest taxpayer.
04/01/2007 - Google Premieres Checkout
Google unveiled a series of aggressive money saving promotions over the past few months, intended to hasten the adoption of its new Google Checkout feature among online retailers and consumers.
04/01/2007 - Fresh Products Boost Kiosk Sales
Whether a kiosk operator carries a single product category or many, change is essential to maintaining sales momentum, according to suppliers.
04/01/2007 - Continental Offers TLC to Retailers
Based on their own need for products at great prices, auctioneers Bud Nelson and Joel Orr discovered overstocks, RETURNS, closeouts, liquidations, surplus and salvage, available from major retailers across the Midwest.
04/01/2007 - Capturing Tax Refunds
In hopes of getting a little extra padding in their wallets from Uncle Sam, most consumers are filing their taxes early this year. This represents an opportunity for retailers, eager to capture some of that additional disposable income.
03/01/2007 - Most Competitive Retailer
UPS was found to be the most competitive retailer, in a new study called, "New Dynamics That Create and Build Retailer Competitive Advantage."
03/01/2007 - Halloween Grows Up Online
Halloween has always been a seasonal marketplace about costumes, decorations, parties and candy.
03/01/2007 - Closeouts for All
Many suppliers of closeout merchandise are breaking down truckloads and even pallets to make buying easier and more affordable for small and midsize independent retailers.
03/01/2007 - CloseoutCentral.Com: Web Buying & Selling Made Easy
Buyers searching for the best deals on the latest closeout merchandise should look no further than Closeoutcentral.com, the nation's leading directory of closeout suppliers and products.
02/01/2007 - Sunglasses Sales Shine All Year
Once considered a seasonal category, sunglasses are now hot sellers year round, regardless of climate and geographic location, according to suppliers.
02/01/2007 - Securing the Right Financing
Plenty of great Internet success stories started in a basement office with a few hundred dollars and a dream.
02/01/2007 - Personalize Web Shopping
Personalization techniques can not only help an online retailer get more customers, it can also build loyalty and add to tickets by cross selling and getting more shoppers to trade up.
01/01/2007 - Salco Streamlines Web Sales
Sal Maggio became a salesman at the wee age of four. His older brother was hawking candy bars for a school benefit, and the toddling Maggio could not resist his natural predilection.
01/01/2007 - Many Unhappy RETURNS
It is not just a sweater that's too small or a duplicate blender that will be RETURNed to a store after the holidays. Honest shoppers will be joined at the RETURN counter by a growing number of increasingly sophisticated crooks.