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01/01/2007 - Positive MARKETING From Your Limited Database
Discouraged by your limited ability to target past customers? Whether you are in wholesale or retail, you are not alone. Even some of today's fastest growing companies do not have their web divisions set up the way they want or need them to be. So how can you compensate if you do not have precious data on visitors because you do not have a proper analytics program?
01/01/2007 - Many Unhappy Returns
It is not just a sweater that's too small or a duplicate blender that will be returned to a store after the holidays. Honest shoppers will be joined at the return counter by a growing number of increasingly sophisticated crooks.
01/01/2007 - Managing Shipping
The cost of shipping a one pound box from L.A. to New York can range anywhere from $1.73 to $69.73, depending on shipping options. A Forrester Research study for Shop.org says ONLINE sales of items shipped are expected to increase 20 percent this year, to approach $132 billion.
01/01/2007 - How the Small Survive ONLINE
While the Amazons, Dells and Sears of the Internet landscape dominate ONLINE commerce, it is the small wholesalers and retailers who make the web hum. Statistics on the exact number of mom and pop websites are tough to come by, but needless to say that without the millions of small ONLINE storefronts dotting the web, ecommerce would not be the bustling, diverse selling alternative that it is.
01/01/2007 - Converting Shoppers Into Buyers
Dollars spent on improving the shopping experience can significantly increase a retailer's sales and earnings. Specifically, building a multi channel capability can pay big dividends, according to a new study from Deloitte & Touche USA.
01/01/2007 - 10 Tips To Build Sales
Believe it or not, many retailers fail to respond to inquiries that could lead to additional business. Salespeople often dismiss phone calls, email queries, web page click throughs and web impressions as, "window shoppers."