INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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09/01/2007 - Back to School Update
Spending on back to school merchandise this fall is expected to average $563.49, up 6.9 percent from last year's average of $527.08.
09/01/2007 - Benefits of Vertical Search Engines
The INTERNET is a vast repository of information which can seduce busy wholesale buyers to spend hours searching for products and services for their businesses.
09/01/2007 - Buying Made Easy At MegaDropshippers.com
While the INTERNET has changed the landscape of business dramatically, many times value of a good sales offer still reigns supreme.
08/01/2007 - Apparel Heats Up Fall Sales
Few product categories match apparel when it comes to merchandising revenue from August through the rest of the year.
08/01/2007 - Buyers Pay For Privacy
Consumers will pay more to shop at websites that protect privacy, according to a study by Carnegie Mellon University.
08/01/2007 - Choosing The Right Shopping Cart
Without a stable shopping cart that is easy for customers to navigate, etailers will find themselves at a distinct disadvantage
08/01/2007 - FashionPenny.com: A Family Tradition Of Success
If you were to make a map of Robert Vayner's personal journey to becoming a successful businessman, it would be dotted with precious minerals.
08/01/2007 - PayPal's Mobile Checkout
To reach small retailers that want to sell goods through mobile phones, PayPal has expanded its Mobile Checkout capability. The new service is also designed to be easy for consumers to use.
08/01/2007 - SilverSource.com Grows Online
Some companies get things right the first time, whether they are marketing online or offline.
08/01/2007 - Simple Navigation
Avoid clever and unique features when designing web site navigation, advises consultant Jennifer Bailey of Red Spade, a firm that specializes in web site usability.
08/01/2007 - Nostalgic signs
Nostalgic signs are among this company's most popular products. They carry approximately 400 different designs of nostalgic signs, all of which are metal and measure 12 inches by 16 inches.
08/01/2007 - Stores Catching Up Online
Retailers that only sell online are rated higher in customer satisfaction than websites operated by brick and mortar retailers. But the latter group is catching up.
08/01/2007 - Video Spurs Action
Online video advertising is proving to be an effective method of persuading consumers to visit websites, go to a store, or make a purchase, according to a new study from the Online Publishers Association.
08/01/2007 - Web Bankers Spend Big
Fifty percent of consumers who both shop and bank online spend 117 percent more than the average web shopper, according to a new study by J.C. Williams Group. This means opportunities for online merchants.
07/01/2007 - Clothing Trumps Computers Online
As total web sales are projected to hit $259 billion this year, some shifts are taking place among the top selling online product categories.
07/01/2007 - Launching New Products
Launching new products can be both an art and a science, and can take on many forms. Some are flashy media events, such as Apple's Steve Jobs introducing the new iPhone.
07/01/2007 - News Archive Offers Insight For Retailers
All of the articles you read in Web Wholesaler Magazine can now be found conveniently online in the "Wholesale News and Article Archive," on Wholesalecentral.com.
07/01/2007 - Savvy Retailers Seek Hot Holiday Products
It is coming up fast: that time of year when the jingle of sleigh bells equals the jingle of change in the registers of savvy retailers.
07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.
07/01/2007 - Web Research Impacts Store Sales
Online research influences sales of more than $400 billion made in stores, according to Forrester Research. The company predicts that figure will exceed $1.1 trillion by 2012.
06/01/2007 - Discover Your Audience
It is not enough to decide to create a blog: a business must also determine who its audience will be and where to find them
06/01/2007 - EZDROPSHIP.COM: American Dream Comes True
Most of us like to see others struggle a little bit before they hit it big. So you will probably like the story of Dan Mier, president of the double tiered success story that is Premiere Products International and EZDROPSHIP.COM.
06/01/2007 - Marketing With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.
06/01/2007 - Retailers Gain Edge Online
Wholesale websites have transformed the buying process for many independent retailers.
05/01/2007 - Find Products with Wholesale Power Search
When it comes to searching for products on the web, no one wants to waste time.
05/01/2007 - Heavenly Body Offers Bulk For Big Savings
Sir Markadoo, the owner of Heavenly Body Products, is shifting a portion of his business to large bulk shipments that give resellers the opportunity for significant markups.
05/01/2007 - How And When To Add Staff
In the competitive world of web based wholesaling, one thing is a constant: owners and employees are stretched to the limit.
05/01/2007 - Phishers Try New Tactics
Phishers and spammers are finding new ways to con visitors to retail sites.
05/01/2007 - Quality & Service In the Bag At Handbag Express
Barry Herrington retired back in 1999 after three decades in the manufacturing and wholesaling industry, where he was a highly successful designer of underwater spa lighting systems and open heart surgical equipment.
05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked business to business marketing communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's marketing ROI (Return on Investment).
05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.
05/01/2007 - Ups Changes The Delivery Game
On the football field, nothing can save the day like a clutch interception, one that comes at a critical juncture of the game. Thanks to a new service called UPS Delivery Intercept_, UPS shippers now can make game saving interceptions of their own.
04/01/2007 - Buyers Happy As Spending Grows
American consumers are a happy lot, and that bodes well for retailers this year. The University of Michigan's latest customer satisfaction index suggests spending will grow as much a 4.1 percent this quarter.
04/01/2007 - Capturing Tax Refunds
In hopes of getting a little extra padding in their wallets from Uncle Sam, most consumers are filing their taxes early this year. This represents an opportunity for retailers, eager to capture some of that additional disposable income.
04/01/2007 - Google Premieres Checkout
Google unveiled a series of aggressive money saving promotions over the past few months, intended to hasten the adoption of its new Google Checkout feature among online retailers and consumers.
04/01/2007 - Jewelry Sparkles on the Web
The jewelry business is much like a diamond: There are so many micro niches and interesting products, this industry appears at least slightly different, whenever you look at it from another angle.
04/01/2007 - Learning Music Online
WORKSHOPLIVE offers a trio of gift cards that provide access to music lessons over the INTERNET. There are actually 1,600 different interactive lessons at the website that gift card holders can access.
04/01/2007 - Small Wholesalers' Marketing Tips
The inventory is all set and the website is complete, so all that is left is to flip the switch and go live.
04/01/2007 - User Revolution Alters Web
With the rise of the INTERNET as a mass medium, worldwide online advertising is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.
04/01/2007 - Wealthy Love Bargains
F. Scott Fitzgerald once said that the rich are different from the rest of us.
04/01/2007 - Web Browsing And Store Sales
Online research by consumers is not just a convenience they like: It is a major driver of in store sales, and its influence is growing.
04/01/2007 - Web Re-Design For Success
Most experts advise web marketers to do a fairly complete overhaul of their site designs once every two or three years. Some say that you should redesign every single year, in order to stay ahead or at least level with the competition.
03/01/2007 - Avoiding Global Fraud
When Matt Alper launched Copshoes.com from his living room in San Antonio, Texas, he had no idea that his line of shoes and boots for police, firemen and security personnel would have such a huge market appeal.
03/01/2007 - Boosting International Web Sales
The INTERNET has made the world a true global marketplace, but it is still easy for web retailers and wholesalers to forget what lies beyond their domestic borders.
03/01/2007 - Closeouts for All
Many suppliers of closeout merchandise are breaking down truckloads and even pallets to make buying easier and more affordable for small and midsize independent retailers.
03/01/2007 - Dell Launches Web Resource
Dell, the computer company based in Round Rock, TX, has launched Small Business 360.
03/01/2007 - Girls Gone Wild
Girls Gone Wild, the well known entertainment empire, takes on a new direction with the launch of a much anticipated contemporary apparel collection for men and women.
03/01/2007 - Halloween Grows Up Online
Halloween has always been a seasonal marketplace about costumes, decorations, parties and candy.
03/01/2007 - Jumping On The Kiosk Boom
Over the past five years, retail revenues and rents from kiosks and carts have doubled to reach $10 billion, according to Specialty Retail Report.
03/01/2007 - Long Tail SEO
Most retailers with an online presence are keenly aware of Search Engine Optimization (SEO), a series of tools and techniques designed to drive up your rankings on popular search engines like Google and Yahoo.