INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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08/01/2007 - Create A Dress Code
Is this a familiar scenario or one you fear? A female candidate dresses like a professional for the job interview, but shows up on the first day of work in a tank top and miniskirt.
08/01/2007 - Buyers Pay For Privacy
Consumers will pay more to shop at websites that protect privacy, according to a study by Carnegie Mellon University.
07/01/2007 - Small Retailers vs. Big Boxes
How do independent retailers compete with the, "big boxes?" Let us face it: It is hard to beat the economies of scale that the big boys enjoy in the retail market.
07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.
07/01/2007 - Tested Programs Spell Kiosk Success
Kiosk programs that have been market tested provide prospective kiosk and cart operators with more than product.
07/01/2007 - Surplus Success At Via Trading
Jacques Stambouli was brainstorming one day in the library, while working on his master's thesis. His professor had assigned him to come up with a business plan that pertained to retail or wholesale.
07/01/2007 - Savvy Retailers Seek Hot Holiday Products
It is coming up fast: that time of year when the jingle of sleigh bells equals the jingle of change in the registers of savvy retailers.
07/01/2007 - RightNow Delivers CRM Solution
RightNow Technologies debuts RightNow Retail, a new offering that combines next generation customer relationship management (CRM) solution.
07/01/2007 - News Archive Offers Insight For Retailers
All of the articles you read in Web Wholesaler Magazine can now be found conveniently online in the "Wholesale News and Article Archive," on Wholesalecentral.com.
07/01/2007 - Launching New Products
Launching new products can be both an art and a science, and can take on many forms. Some are flashy media events, such as Apple's Steve Jobs introducing the new iPhone.
07/01/2007 - Golden Triangle Adds LA Show
With years of experience in hosting fashion jewelry and accessory trade shows in Greensboro, NC and Orlando, FL, Golden Triangle Show Inc. has added Los Angeles to its roster.
07/01/2007 - Free Seminars at August Merchandise
ASD/AMD is offering Complimentary Seminars with registration for the August 12-16, 2007 ASD/AMD Trade Shows in Las Vegas.
07/01/2007 - Fashion Accessories Grow Sales
Imagine growing every sales transaction by a percentage or more. That's the potential represented by adding fashion accessories to the merchandise mix.
06/01/2007 - Social Network MARKETING
While blogs and RSS feeds offer solid MARKETING opportunities, social networks are another way to reach potential customers.
06/01/2007 - Sending Email Images
More and more web wholesalers and retailers are using photos in their email campaigns to show off their hottest product lines.
06/01/2007 - Retailers Gain Edge Online
Wholesale websites have transformed the buying process for many independent retailers.
06/01/2007 - Register Stand Saves Retailers Space
One of the biggest problems for most independent retailers is space, or more accurately, the lack of it.
06/01/2007 - Wholesalecentral.com Launches News & Article Archive
Wholesalecentral.com has launched an extensive wholesale news and article archive serving wholesalers and retailers of consumer general merchandise.
06/01/2007 - New Web Tactics Engage Buyers
Video streamlining and social networking are among the tactics online retailers are utilizing to engage shoppers, increase shopping trips and build loyalty.
06/01/2007 - MARKETING With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.
06/01/2007 - Flexible Programs Drive Kiosk Sales
Kiosks devoted to multiple product categories, can generate sales and profits at holiday time. But what does a kiosk vendor do after the holiday lights come down?
06/01/2007 - Discover Your Audience
It is not enough to decide to create a blog: a business must also determine who its audience will be and where to find them
05/01/2007 - Ups Changes The Delivery Game
On the football field, nothing can save the day like a clutch interception, one that comes at a critical juncture of the game. Thanks to a new service called UPS Delivery Intercept_, UPS shippers now can make game saving interceptions of their own.
05/01/2007 - Sunglass Fashion Update
Summer fashion trends are often like the season itself. They come, go and come back again. Sometimes they look vastly different from the prior year; other times, the fashion is familiar to a time you almost forgot existed.
05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.
05/01/2007 - Shoppers Cotton to Email
Email MARKETING is a hit with shoppers, according to a new report from Forrester Research.
05/01/2007 - ROI MARKETING Tools
Godfrey, a nationally ranked business to business MARKETING communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's MARKETING ROI (Return on Investment).
05/01/2007 - Quality & Service In the Bag At Handbag Express
Barry Herrington retired back in 1999 after three decades in the manufacturing and wholesaling industry, where he was a highly successful designer of underwater spa lighting systems and open heart surgical equipment.
05/01/2007 - Kohl's New Strategy
In an attempt to get more customers to shop more departments, Kohl's Department Stores has embarked on a new MARKETING effort titled, "Explore the Store."
05/01/2007 - How And When To Add Staff
In the competitive world of web based wholesaling, one thing is a constant: owners and employees are stretched to the limit.
05/01/2007 - Choosing The Right Products & Location
Kiosk and cart vendors often find themselves in a Catch 22 situation. They need a prime location in order to draw the traffic that maximizes sales.
04/01/2007 - Web Browsing And Store Sales
Online research by consumers is not just a convenience they like: It is a major driver of in store sales, and its influence is growing.
04/01/2007 - Wealthy Love Bargains
F. Scott Fitzgerald once said that the rich are different from the rest of us.
04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide online advertising is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.
04/01/2007 - Understanding Boomers
Baby Boomers have been hailed as rule breakers, trend setters and big spenders, as well as some other, often unflattering characterizations.
04/01/2007 - Small Wholesalers' MARKETING Tips
The inventory is all set and the website is complete, so all that is left is to flip the switch and go live.
04/01/2007 - Kohl's Adds Chaps
Kohl's Corp. has signed agreements to introduce the Chaps Home Collection and a line of women's apparel carrying the Elle magazine brand.
04/01/2007 - Keeping Shopping Carts Safe
A wholesaler's online shopping cart is the backbone of the business, so taking care of it is essential.
04/01/2007 - Google Premieres Checkout
Google unveiled a series of aggressive money saving promotions over the past few months, intended to hasten the adoption of its new Google Checkout feature among online retailers and consumers.
04/01/2007 - Fresh Products Boost Kiosk Sales
Whether a kiosk operator carries a single product category or many, change is essential to maintaining sales momentum, according to suppliers.
04/01/2007 - Apparel Niches Boost Profits
While fashion apparel is notoriously fickle, there are some niche apparel categories that drive sales full steam ahead.
03/01/2007 - Tips for Spring Sales
It's never too late to restart your business, and spring is a critical time for retailers to do so. Here are ten tips from experts for business owners to grow additional sales:
03/01/2007 - Time Values
Two online shoppers seeking to buy the exact same item may have very different ideas about what constitutes a satisfying online experience. How a shopper values his or her use of personal time is the differentiator, according to a new study.
03/01/2007 - Strategic Web Planning
Many online retailers, big and small, operate without a strategic plan. This is a mistake, according to industry experts.
03/01/2007 - PayPal Tests Virtual Cards
Online payment service, PayPal, is testing a virtual debit card with a constantly changing identification number. The card number changes every time it is used.
03/01/2007 - Most Competitive Retailer
UPS was found to be the most competitive retailer, in a new study called, "New Dynamics That Create and Build Retailer Competitive Advantage."
03/01/2007 - Long Tail SEO
Most retailers with an online presence are keenly aware of Search Engine Optimization (SEO), a series of tools and techniques designed to drive up your rankings on popular search engines like Google and Yahoo.
03/01/2007 - Jumping On The Kiosk Boom
Over the past five years, retail revenues and rents from kiosks and carts have doubled to reach $10 billion, according to Specialty Retail Report.
03/01/2007 - Halloween Grows Up Online
Halloween has always been a seasonal marketplace about costumes, decorations, parties and candy.
03/01/2007 - Girls Gone Wild
Girls Gone Wild, the well known entertainment empire, takes on a new direction with the launch of a much anticipated contemporary apparel collection for men and women.