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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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10/01/2008 - Offline Advertising Drives ONLINE Traffic
Regardless of the medium, offline advertising is driving consumers ONLINE, according to a recent survey by JupiterResearch.

10/01/2008 - Mediak Lets the Kids Do the Talking
Earlier this year, Mediak vice president, Junnie Sublett, was working her booth at a fundraising show in San Diego. She was looking to pick up sales leads and generally network at the show.

10/01/2008 - Fashion Accessories Galore
With the rise of eCommerce, there was much speculation that the segment of ONLINE clothing sales was doomed.

10/01/2008 - Custom Marketing From Buy Wise
BUY WISE has introduced a custom, personalized Relationship Marketing software program for everyone, including retailers, that enables them to stay in touch with customers, friends, and prospects frequently, easily, and personally.

10/01/2008 - Congress Eyes Hot Web Goods
A bill submitted in Congress would require operators of web auction sites to identify and review the operations of those suspected of selling high volumes of merchandise stolen from retail stores.

09/01/2008 - Web Shoppers Cut Store Buys
An increasing number of ONLINE buyers have reported that their web purchases have reduced their buying of similar items in retail stores, according to the 2008 Digital Future Project from the Center for the Digital Future.

09/01/2008 - Web Satisfaction Survey
Satisfaction with ONLINE retailers varies by ethnic group, according to a survey by research and consulting firm, Forrester Research.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the social networking site Facebook.com.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful ONLINE business.

09/01/2008 - Snare Holiday Shoppers
Three sure fire tactics for engaging holiday shoppers ONLINE are: 1) an ever changing list of top gift items, 2) gift finders and 3) limited time sale offers. So say several ONLINE retail experts.

09/01/2008 - Ranking Wholesale Marketplaces
In this Internet era, sifting through all the available ONLINE marketplaces and search engines to find a wholesale supplier can be extremely time-consuming.

09/01/2008 - JCPenney Adds Private Brand
JCPenney Company Inc. has launched a new private label furnishings brand, Dorm Life, aimed to strengthen its back to school offerings, as well as its home categories.

09/01/2008 - Inflation Dilutes Rebate Impact
While acknowledging that the government's rebate checks intended to stimulate the economy have helped significantly.

09/01/2008 - Health, Home & Housewares Trends
With the "green" movement leading the way, increasingly conscientious Americans also want to eat better, improve their home environment and escape to the great outdoors.

09/01/2008 - Ebay to Emphasize Fixed-Price Sales Format
Acknowledging that most ONLINE shoppers cannot be bothered with auctions, eBay plans Wednesday to announce changes to its fee structure that emphasize fixed prices over bidding.

09/01/2008 - Early Holiday Web Marketing
While most consumers don't start holiday shopping in earnest until the day after Thanksgiving, ONLINE retailers should begin marketing for the season as early as October, according to MarketLive Inc., an eCommerce platform provider.

09/01/2008 - Call Center Tracking
In general, retailers' call centers are helping to solve their shoppers' problems.

09/01/2008 - Best Buy Music Centers
Best Buy Co. Inc. has unveiled an initiative that sets aside store space for an array of musical instruments and gear in dozens of its locations nationwide.

09/01/2008 - Back to School Trends
One fifth of parents nationwide have set aside a portion of their stimulus check for back to school purchases

09/01/2008 - 15,000 Choices and Growing
Web Wholesaler is always interested in a true sensation, and SourcingMap.com certainly meets our criteria. The company's roots formed in 2004, with five guys working part-time, buying through public channels and selling on eBay without a website.

08/01/2008 - Web Searchers Offer Advice
Consumers who search ONLINE are more likely to offer advice on the products and services they have purchased, according to a survey by market research firm, BigResearch LLC.

08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your ONLINE presence.

08/01/2008 - Shoppers Like Peer Reviews
The popularity of shoppers' ONLINE reviews of products is leading to the use of peer reviews in emails, too.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

08/01/2008 - Overstock.com Offers PayPal Later
Overstock.com Inc. is offering a new delayed payment option, PayPal Pay Later. The PayPal Pay Later service gives Overstock.com customers a credit account with flexible financing options, even if a buyer doesn't have a PayPal account.

08/01/2008 - ONLINE Fraud Rises
More consumers are being victimized by fraudulent use of their credit and debit cards to make ONLINE purchases, according to research firm Javelin Strategy & Research.

08/01/2008 - Martha Stewart Alters Strategy
Martha Stewart Living Omnimedia Inc. has announced plans to get back into ONLINE selling.

08/01/2008 - Long Waits Harm Retailers
One in ten shoppers will leave a checkout line if the wait is too long.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

08/01/2008 - Great Selection at Blanket Depot
George Merling, President of Blanket Depot, could be called a "Blanket Barron." Though it is only a five-year-old company, Blanket Depot has close to 2,500 blanket designs on their website.

08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.

08/01/2008 - Footwear & Apparel Forecast
Few categories can match the Footwear & Apparel niches when it comes to cultivating revenue from August through December. From Back-to-School to Christmas, consumers are buying shoes and clothes for school, work and gifting occasions.

08/01/2008 - Fighting Organized Retail Crime
As organized retail crime continues to plague the industry, retailers are getting more serious about uncovering, dismantling and prosecuting the responsible individuals and crime rings.

08/01/2008 - Fees Squelch Web Sales
One reason why ONLINE shoppers abandon shopping carts is the shipping fee, according to a recent survey by comScore Inc., conducted by PayPal.

08/01/2008 - Economy Favors ONLINE Growth
While consumers expect to decrease their overall spending this year, according to a recent survey, the decline will take place more offline than ONLINE.

08/01/2008 - Easy DVD Profits
Those who equate low priced DVDs with poor quality have never purchased from SuperDVDMart.com, a company which manufactures about 100,000 DVDs on-site every day using professional, digitized, high-definition printing.

08/01/2008 - DollarDays Merges with Insignia
DollarDays International, an ONLINE wholesaler and closeout company, has merged into Insignia Solutions PLC, a United Kingdom legal entity listed on the National Daily Quotations Journal under the symbol INSGY.PK

08/01/2008 - Consumers Flock to the Web
Nearly half of all Internet users worldwide will make ONLINE purchases this year, according to IDC data.

08/01/2008 - Checkout Options
Some retailers and wholesalers are still using their websites as more of an ONLINE catalog than an ecommerce engine and it is a shame to see them leaving so much money on the table.

08/01/2008 - Broadband Ramps Up
Two separate studies show that broadband is having an increasingly positive impact on Internet sales.

08/01/2008 - BabyEarth Unveils Demo On Demand
BabyEarth, the eco friendly baby goods retailer based in Austin, TX, has launched BabyEarthLIVE, which utilizes webcam technology to give ONLINE shoppers an in-store experience. The interactive service is free.

07/01/2008 - Windfall Of Success For Iron Stop
The process today of manufacturing wind spinners is not much different than it was when Ron Spinks, President of Iron Stop, came up with the idea and began creating them in his garage.

07/01/2008 - Win with Liquidation.com
You might think that a website like Liquidation.com would balk at the suggestion that it is, "the eBay for wholesale liquidations."

07/01/2008 - Office Depot Teams with Google
Office Depot Inc. has launched an ONLINE business resource center with Google, to give small retailers access to Google's marketing and business tools.

07/01/2008 - Nostalgia Reigns At Desperate Enterprises
In his book, "Walden," Henry David Thoreau asked, "Why should we be in such a desperate haste to succeed in such desperate enterprises?

07/01/2008 - Nordstrom Adds Store Pick-Up
By September, Nordstrom Inc. expects to enable shoppers at its website to pick up product at the nearest store.

07/01/2008 - Meeting Global Challenges
The decline of the U.S. dollar has led many domestic ONLINE retailers to consider targeting international markets as a way of expanding their customer base and revenue.

07/01/2008 - JSK Computer Services: Buyers' One-Stop Shop
Jeffrey Kodba was a 24-year-old college graduate making use of his diploma working as an IT technician, sharing an apartment with his brother, Joseph, and enjoying his life in Pittsburgh.

07/01/2008 - FTC Proposals Hit Resistance
The volume of information Internet companies gather about consumers has long raised concerns over privacy.

07/01/2008 - Customer Surveys Reveal Site Weaknesses
In its simplest form, a dam is a structural system that controls the flow of water. It can stop the flow completely, or it can be opened up to allow water to flow through in a controlled manner.

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