INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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05/01/2010 - Policy Changes at Facebook
Companies that use Facebook as a way of ADVERTISING and establishing their brand will have to come to terms with a somewhat drastic change the social networking giant is making with regards to how users will interact with corporate entities online
03/01/2010 - Ranking for Local Search
Most Internet users use search functions many times a day, whether they're looking for information on a general topic
03/01/2010 - Tracking MSN and Yahoo! PPC in Google Analytics
When fed the right data, Google Analytics can extract query string variables that may offer better reporting capabilities.
02/01/2010 - Tech Feature: Google Analytics
How do you measure the success of your company's website? Receiving reports on how many users clicked on the site is a fairly basic way.
12/01/2009 - The Future of Web Video
Video may have killed the radio star, as the old song by the Buggles claims, but today there's growing evidence that video may have static, text-heavy websites in its crosshairs as well.
11/01/2009 - Zhu Zhu Pet Hamsters
NOVELTY GIFT COMPANY distributes Zhu Zhu Pet Hamsters, toys that are gaining publicity as this year's Tickle Me Elmo and Cabbage Patch Dolls.
11/01/2009 - Push for Internet Privacy
An assembly of 10 consumer advocacy groups, including the U.S. Public Interest Research Group...
11/01/2009 - Knowing Your Market Share Will Set You Free
Do you know your market share? It isn't hard to figure out.
11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.
11/01/2009 - Fragrances and Scents for High Margins
For centuries, fragrances and scents have been used to establish a mood or change one. That is as true today as it ever was. Women and men look to perfume and scents for a crowning touch of luxury.
10/01/2009 - Recession Proof Pet Products
In a downturn economy, people may not feel comfortable spending money on themselves, but at My Shopping Tree, they are finding that possibly for that very reason, sales of personalized pet products are way up.
10/01/2009 - Paid Search Boosts Sales
Paid search, often called sponsored search, in which website owners pay an ADVERTISING fee on search engines, is more likely than organic search to bring in buyers, according to a recent study.
10/01/2009 - Dress for Less - the New Normal
"Clothes make the man," goes the old saying, to which Mark Twain once waggishly added, "Naked people have little or no influence on society."
10/01/2009 - Current Customers are Key to Profits
If you want a sure way of increasing profits, look to your existing customers.
09/01/2009 - SavesUCash Makes U Money
In the world of ecommerce, it can often seem difficult to connect with a reputable supplier of high quality goods.
09/01/2009 - Gift Wholesalers Hopeful for the Holidays
As with every business sector, those working in the gift industry have just one question regarding the recession: Is it over yet?
08/01/2009 - Five Paid Search Myths
My previous few articles revealed details on what it takes to run a more profitable paid search campaign.
07/01/2009 - Test Marketing For Success
In his book, "Think And Grow Rich," Napoleon Hill says one major cause of business failure is business owners' propensity to make snap judgments and act on guesswork.
07/01/2009 - Research Prompts Quick Buys
Among shoppers who buy something online or at a store after conducting web research, nearly half make a purchase within three days.
07/01/2009 - Common Pay Per Click Mistakes
Pay per click ADVERTISING can increase traffic to your website, and also expand your knowledge of your market.
06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.
06/01/2009 - Opportunity Knocks For Home Furnishings and Housewares
The market for home furnishings and housewares has been affected just as deeply by the recession as any other sector
06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.
06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.
05/01/2009 - Profit From Anchor Closings
Traffic and business in small shops can suffer if they're located near a large retailer that has closed its doors. There are strategies, however, that give smaller retailers opportunities.
05/01/2009 - Postage From Your PC
Take three mechanical engineers from Stanford providing consulting services to the USPS Facilities department, expand their contributions to other areas, including mail operations...
05/01/2009 - Jewelry and Watches Shine Online
Diamonds, as 007 would have it, may be forever. But diamond sales are a different matter.
05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any business owner.
04/01/2009 - Website Pays Shoppers
A new social product networking website allows shoppers to earn cash by recommending top products.
04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small business owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.
04/01/2009 - Small Electronics
While the economic slowdown has had obvious, far ranging effects on many wholesale and retail sectors, it's actually been a boon for many wholesalers specializing in small electronics.
04/01/2009 - Sites Wield Influence
User reviews and recommendations on online retail sites are more useful for typical web shoppers who plan to reduce the amount of money they spend on a variety of products, according to a recent study.
04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.
03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.
02/01/2009 - Beating the Giant Chains
It is a challenging economic climate for retailers big and small.
01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.
01/01/2009 - Retailing to Etailing
Independent retail businesses still without a website are not alone. According to a recent study by research firm, Warrillow & Co., a whopping 59 percent of small businesses do not have a site yet.
12/01/2008 - Web Video Marketing Soars
Retailers will increase their spending on online video marketing campaigns at an annual growth rate of 73 percent over the next several years, according to a Forrester Research study.
12/01/2008 - Sales Tips for Indy Retailers
The retail environment is now especially challenging for the small, independent retailer who is not only faced with penny pinching consumers, but also with giant retailers slashing prices.
12/01/2008 - Marketing Closeouts, What Makes a Good Closeout?
"When written in Chinese, the word, 'crisis,' is composed of two characters. One represents danger and the other represents opportunity." - John F. Kennedy
12/01/2008 - E-Tail Marketplaces
Small and mid-sized online merchants who have not experimented with e-tail marketplaces are leaving money on the table.
12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).
11/01/2008 - Shipping Promotions That Drive Sales
With the holidays quickly approaching, there is no better time to take a close look at the shipping offers you provide your customers.
11/01/2008 - Retailers See Strength Online
Online retailers reported profitability last year and believe online shopping will be more resilient than other channels in the months ahead, according to a newly released study by Forrester Research for Shop.org.
11/01/2008 - Assessing a Store Location
Location is of critical importance to a retailer. Deciding where to place a new store or move a current one requires a lot of study and thought.
10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat strategy to a website can help increase sales.
10/01/2008 - Prep Websites for Holidays
More consumers are expected to shop online this holiday season. Now is the time to make sure your retail website is ready to maximize the potential.
10/01/2008 - Offline ADVERTISING Drives Online Traffic
Regardless of the medium, offline ADVERTISING is driving consumers online, according to a recent survey by JupiterResearch.
10/01/2008 - Marketing on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.
10/01/2008 - Email Marketing Minefields
There is no marketing medium that has better ROI potential than email. Utilizing email marketing requires diligence, however, because there are a handful of minefields one may encounter.