INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
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04/01/2012 - Gas Fuels Ecommerce
AIT, web hosting company to over 210,000 customers predicts that the increase in gas prices in 2012 will have a direct impact on web shopping.
03/01/2012 - GENCO Marketplace Wins Exclusive Contract to Liquidate Returns for Home Depot
GENCO Marketplace, has won an exclusive contract to liquidate store returns from The Home Depot stores.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.
03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.
03/01/2012 - MARKETING Via Pinterest
As Facebook and Twitter have continued to grow in popularity, the sites have become mainstays of social media MARKETING for brands looking to connect with their customers online.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
02/01/2012 - Local MARKETING With Google AdWords Express
In 2011, Google launched a new service, AdWords Express, aimed at providing the easiest way to advertise on Google.
02/01/2012 - Mobile Cyber Monday
Online spending reached a record $1.25 billion on Cyber Monday 2011, with an estimated 22 percent growth year over year, according to ComScore.
01/01/2012 - 2012 CES Preview
The Consumer Electronics Association?s (CEA) 2012 International CES will be held January 10th to 13th in Las Vegas, NV.
01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.
01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.
01/01/2012 - Mobile MARKETING Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - Effective Email MARKETING
It seems like many are ready to anoint MARKETING through social media the wave of the future, and relegate email MARKETING to a relic of a time gone by.
12/01/2011 - The Truth About Traffic
In the last issue, I outlined some important thinking that makes up basic foundational elements of a successful ecommerce business.
12/01/2011 - Profitable Social MARKETING
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.
12/01/2011 - Safeguard Against Holiday Outages
eMarketer is predicting a 12 percent increase in holiday shopping over last year, which is great news for retailers.
11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.
11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.
11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.
11/01/2011 - Bethel International markets college products
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to change with fashion trends and the market.
11/01/2011 - Best Approach for Online Sales
One of my primary jobs as an ecommerce consultant is to help businesses increase conversion and website sales.
10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.
10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
10/01/2011 - Dollar General Sells Online
In an attempt to be more competitive, discount retailer Dollar General has redesigned its website, www.dollargeneral.com, as a functional online store.
09/01/2011 - Podcasts Enrich Wholesale Suppliers MARKETING Campaigns
Sumner Communications, a leading publisher of general merchandise trade magazines, directories and websites, announces the launch of its retail and wholesale industry podcast series.
09/01/2011 - Historical Parchment Replicas
People interested in the culture and events of the past, frequently visit battle sites, interactive exhibits and museum IMAX movies
09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.
09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.
09/01/2011 - Google + Ecommerce
Google+, the new social media and networking offer from search engine goliath Google, is offering Facebook its first real competition.
08/01/2011 - Good Videos Can Boost Web Business
Would you watch a video of two dull people talking in a studio for 30 minutes?
08/01/2011 - Sales Tax 101
Sales tax can be the most complicated accounting challenge for ecommerce sellers.
08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.
08/01/2011 - Clear Web Words Make Profits
For online wholesalers and retailers, creating a profitable B2B or B2C website isn't as simple as following the Field of Dreams instruction book, which suggests, "If you build it, they will come."
08/01/2011 - Facebook & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, Facebook is a platform of potential shoppers to many ecommerce innovators looking to make Facebook a part of online retail.
07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.
07/01/2011 - Pow! Body Jewelry Supplier Lands Comics Licensing Deal
Sales One International will introduce body jewelry inspired by popular Marvel characters, available to retailers across the U.S. and Canada this summer.
06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.
06/01/2011 - Myths Surrounding PPC
It should come as no surprise that in order to grow a business, you need to market that business.
06/01/2011 - Rising Gas Prices Thwart eCommerce
Conventional wisdom holds that as gas prices rise, more consumers will shop from home rather than drive to brick and mortar stores.
05/01/2011 - Add Video to Your MARKETING To-do List
If you are looking to tackle a few projects on your MARKETING to-do list, participating in a video sharing site may help you with two scheduled items: social media and search engine optimization (SEO).
05/01/2011 - eCommerce Social Media MARKETING Done Right
Most people think of Facebook when they hear social media, and many retailers think Facebook is irrelevant to their business.
05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.
05/01/2011 - Killerbeads Offers Guaranteed Sales To Ecommerce Jewelers
With an 18-year-history of selling jewelry and incense, Killerbeads has a nose for what ecommerce merchants need.
05/01/2011 - Google Product Ads
In November 2007, Google invited users to beta test a new form of advertising available to Adwords advertisers called the Product Plusbox.
05/01/2011 - Web Expert Offers Selling Tips
Making ecommerce difficult for customers is a huge blunder for many online merchants.
04/27/2011 - WholesaleCentral.com Launches Wholesale Video Channel Featuring Wholesale Supplier Videos
Sumner Communications, a leading publisher of magazines, directories, and websites for the general merchandise trade, announces the launch of its wholesale videos channel.
04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.