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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.

08/01/2011 - DPJ Wholesale's Global Perspective
Before John Dohm founded DPJ Wholesale, he spent a lot of time visiting the far-flung corners of the world.

08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.

07/01/2011 - New Payment Frontiers: Smart Phones
With smartphone use growing in America, the technology exists for anyone to process a credit card when it comes time to check out a customer.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail business gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

06/01/2011 - Responding To Customer Needs, Toy Network Continues To Evolve
Responding to a changing marketplace, Toy Network LLC enjoys success as a nimble toy importer.

05/01/2011 - Fashion Wholesaler Thrives With Great Prices And Variety
EMart Wholesale has a simple and solid philosophy that is serving the company well in these troubled economic times.

04/01/2011 - Dropship Business Pushed To The Foreground
The Internet may have allowed a thousand ecommerce flowers to bloom, but wholesale dropshippers are the fertile soil from which many of those merchants have sprouted.

04/01/2011 - Using trust symbols on your website to drive more sales
There are many features your website must have in order to be successful online. Having a well-designed and attractive website is important, but it is not enough.

03/01/2011 - Hot-Selling History?
Even 150 years later, the Civil War has the power to move minds and hearts.

03/01/2011 - New Golf Game Pays Off
About six years ago, Nowicki was a sales rep with a love of golf. Now he's an entrepreneur, and owner of Horseshoe Golf Inc.

03/01/2011 - Planning Promotions
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a promotional calendar for their businesses.

02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business online. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ecommerce waters years ago with a site on WholesaleCentral.com.

02/01/2011 - Five Reasons Why Shoppers Don't Buy
We know there are a number of factors that come into play when a consumer makes a buying decision, and we study them from head to toe in order to increase sales.

01/01/2011 - Bright Future for Sunglasses
Discount sunglasses are a great item to source online, because the Web makes it easy to browse the thousands of styles out there.

01/01/2011 - E-Shoppers Love Free SHIPPING
Online consumers are looking for free SHIPPING more than any other perk or enticement, according to a new survey conducted by Stamps.com.

12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.

11/01/2010 - Email Etiquette and Disclaimers
Observing the rules of email etiquette can be a quick and painless component of marketing your products or services to existing and prospective customers.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

10/01/2010 - Landing Page Optimization
Many online entrepreneurs are content with letting their websites' home pages sell their goods for them.

10/01/2010 - Jewelry & Watches Rebound
Time may indeed heal all wounds, as the old saying goes, if the recent performance of the jewelry and watches segment of the economy is any indicator.

09/01/2010 - Big Lots For Small Retailers
Justin Starnes, general manager of Eagle Eye Wholesalers, is still young but possesses more experience than many retail veterans.

09/01/2010 - Free SHIPPING Crucial For Web Orders
An overwhelming 99 percent of small companies surveyed say that free SHIPPING is an important factor in deciding on an online supplier, according to a recent poll commissioned by Staples.

08/01/2010 - The Party Animal Inc. Unveils Lil' Teammates
Party Animal Inc. has become the talk of the sports toy industry this year, thanks to a new line called Lil' Teammates.

08/01/2010 - Creating a Sale Capturing Checkout Process
The checkout process is one of the most important parts of a successful ecommerce site.

07/01/2010 - A Walk Through the Footwear Industry
Some 18 months ago, the footwear industry was very much feeling the effects of the global economic crisis.

07/01/2010 - Profits From Abandoned Carts
Every ecommerce shopping cart that does not get pushed to checkout is a lost sale.

06/01/2010 - DropSHIPPING 101
Simply put, dropSHIPPING is selling something you don't own. While it may sound illegal, it's not.

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

06/01/2010 - Cracking the Code for Profits
The toy market has always been difficult to gauge. Ever changing fads, not to mention the luxury item status of many toys during tougher economic times

05/01/2010 - A Warming Trend in Apparel
The finest clothing made is a skin, but of course society demands something more than this.

05/01/2010 - Shopforbags.com Empowers Entrepreneurs
Buying from Shopforbags.com is an excellent way for store owners to stay ahead of their competition, because the company carries sought-after, trendy items not found anywhere else.

04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

04/01/2010 - MAD By Design's Vietnamese Handbags
Doug Stein operated restaurants and night clubs in Asia for many years, and anyone who has ever been involved in that business know that it is exhausting.

04/01/2010 - Ten Tips for Improving Your Wholesale Buying
Working with the right web-based general merchandise wholesaler can make or save you money and time.

04/01/2010 - Ten Best SHIPPING Practices
It's no secret: SHIPPING is one of the most essential factors in closing ecommerce sales.

03/01/2010 - Gift Dropship.com Offers Preloaded Sites
After a retailer, eBay store, flea marketer or anyone else who sells product sets up an account at Gift Dropship.com, they can simply visit that website, order the product and have it shipped in their store's name to their customer

03/01/2010 - ShopNBC & Mobile eCommerce
A giant of electronic retailing, ShopNBC has officially launched its new mobile ecommerce capabilities, as well as the second version of its iPhone application.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

12/01/2009 - Fragrances Forecast
Few consumer categories seem to be following the patterns of the national economy quite like that of fragrances.

11/01/2009 - Spectrum Packaging Has Customer Service in the Bag
In an extremely competitive market determined primarily by price, Spectrum Packaging has carved a niche for themselves with their superior customer service.

11/01/2009 - Kiosks Spread Fun
Fun always attracts attention, especially if the source is something novel.

11/01/2009 - Fragrances and Scents for High Margins
For centuries, fragrances and scents have been used to establish a mood or change one. That is as true today as it ever was. Women and men look to perfume and scents for a crowning touch of luxury.

10/01/2009 - Dress for Less - the New Normal
"Clothes make the man," goes the old saying, to which Mark Twain once waggishly added, "Naked people have little or no influence on society."

10/01/2009 - Comparing Comparison Sites
The use of price comparison services (also known as shopping comparison services or price engines) has exploded over the past few years, and even with overall sales down, research shows they're growing ever stronger.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - Content Trumps All
Quality is more important than quantity when it comes to designing a retail website, according to Lauren Freedman, president of research and consulting for E-Tailing Group Inc.

09/01/2009 - Building Brands At Kiosks
Just like any retailer, a kiosk or cart vendor that turns their business into a brand, increases the odds of succeeding and even expanding.

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