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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for "Social Media" yielded 107 matches


09/01/2011 - Google + Ecommerce
Google+, the new SOCIAL MEDIA and networking offer from search engine goliath Google, is offering Facebook its first real competition.

08/01/2011 - Ruby Imports Costume Jewelry Trends
When no one else was selling jewelry online, Ruby Imports' Sun Jung saw the potential for a growing market.

07/01/2011 - Etailers And Facebook
Many ecommerce merchants are using Facebook to promote brand awareness, offer deals, and provide customer support.

07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.

07/01/2011 - Footwear Suppliers Basic Styles And Tropical Sandals Are Hot
From sandals on the Fourth of July to toe socks at Christmas, footwear and hosiery are always in season.

06/01/2011 - CoolJewels.com Delivers Top Of The Trend Fashion Just In Time
With the experience that comes from 35 years in business, Phillips International, Inc. is a master of the art of timing.

06/01/2011 - Polling Customers On Facebook Pays Off For Ecommerce Merchants
Although there are a number of ways to make SOCIAL MEDIA work for an ecommerce business, online polling is often overlooked.

06/01/2011 - Rising Gas Prices Thwart eCommerce
Conventional wisdom holds that as gas prices rise, more consumers will shop from home rather than drive to brick and mortar stores.

06/01/2011 - Building Ecommerce Business With Blogs Means Both Challenges And Rewards
Many ecommerce merchants depend on search result traffic to bring new customers to their Internet storefronts.

05/01/2011 - Add Video to Your Marketing To-do List
If you are looking to tackle a few projects on your marketing to-do list, participating in a video sharing site may help you with two scheduled items: SOCIAL MEDIA and search engine optimization (SEO).

05/01/2011 - eCommerce SOCIAL MEDIA Marketing Done Right
Most people think of Facebook when they hear SOCIAL MEDIA, and many retailers think Facebook is irrelevant to their business.

05/01/2011 - Online Merchants Go Wild
As the economy begins to turn a corner, a growing number of ecommerce fashion wholesalers are leaping to launch new companies, while established dealers report that business is picking up.

04/01/2011 - NationalGift.com Offers Complete Ecommerce Solutions
Many distributors start off as traditional wholesalers, stocking goods in warehouses and relying on field reps and faxes for orders.

04/01/2011 - Fragrance Maker Inspired To Launch New Products After Brush With Death
In the face of catastrophe, truly courageous people fight back and take a new look at all the facets of their lives.

04/01/2011 - Product Comparison Sites Let Retailers Reach Shoppers
As more and more shoppers go online, the chances are slim that any one potential customer even knows your web address, much less wants to shop specifically at your site.

04/01/2011 - Using trust symbols on your website to drive more sales
There are many features your website must have in order to be successful online. Having a well-designed and attractive website is important, but it is not enough.

03/01/2011 - Coping With Ecommerce Change
An ancient Greek philosopher said, "The only constant is change." That's especially true in this most changeable of fields, online retailing.

03/01/2011 - More Retailers Move To Ecommerce
Electronic commerce is gaining in importance, according to a new study by Retail Systems Research.

02/01/2011 - Toy and Game Forecast
From radio band helicopters to rubber band bracelets, it is not easy to figure out the next hot toy.

02/01/2011 - Summit Road Launches New Site
A premiere wholesale distribution company is moving even more of its business online. Summit Road Distributing, selling a large assortment of products, dipped its toes in the ecommerce waters years ago with a site on WholesaleCentral.com.

02/01/2011 - ASD Vegas Opens Feb. 27
The ASD Show returns to Las Vegas February 27 - March 2, attracting 40,000 to 50,000 attendees, with buyers from all over the U.S. and overseas.

01/01/2011 - Stay Connected For Success
In the increasingly fragmented market space of 2011, how can retailers, especially those who source products online, best reach their increasingly tech-savvy customer base?

12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.

12/01/2010 - Sunny Outlook For Solarrific
Grace King is a wholesaler with a mission. "I started my company in 2007, when the price of oil was getting high.

12/01/2010 - SOCIAL MEDIA Coupon Craze
The latest rage in online coupons is blending retail offers with SOCIAL MEDIA.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

10/01/2010 - Quality Italian Air Fresheners
Car wash magnate Ira Feinberg has been an entrepreneur, inventor, and industry expert for close to 50 years.

10/01/2010 - Payvment Launches Shopping Cart for Facebook
Payvment, the leading shopping platform on Facebook, today announced the release of a new application programming interface (API).

08/01/2010 - Twitter, Facebook & Your Business
The use of SOCIAL MEDIA tools like Twitter and Facebook to improve connections with your customer base has been documented in these pages in the past.

07/01/2010 - Blogging for Business Success
Over the past several years, "blog" has become one of those commonplace terms with which everyone is familiar

06/01/2010 - Unlocking Ecommerce Software to Grow Your Business
It's one of the age-old dilemmas faced by business owners: You've got a terrific product or service to sell, but not a good means of selling it.

06/01/2010 - Tracking Email Campaigns
In past articles, I showed you how to track various paid search traffic channels using Google Analytics and Google's URL Builder

06/01/2010 - SOCIAL Networking Tips
Business owners have quite a bit to gain from the SOCIAL MEDIA revolution, and quite a bit to learn from those who have managed to use the new technology to great advantage.

02/01/2010 - SOCIAL MEDIA 101
Once thought to be a passing fad, and still relatively new, SOCIAL MEDIA has taken a firm hold and warrants attention in many retailers' online marketing efforts.

02/01/2010 - Retail 2010: Strategy for Success
I believe that 2010 will be a landmark year for retail. The first quarter is definitely going to be tough, and I think it is probable that some retailers will run out of gas and close their doors.

01/01/2010 - SerTop Is On Top
Adam Topping, co-owner of Ser Top, knows three reasons why his customers appreciate ordering customized sweatbands, silicone wristbands and patches from his company.

01/01/2010 - Building Trust Online
Although a number of factors come into play when a customer makes a buying decision on the Internet, none is more important than trust.

11/01/2009 - What Makes Web Retail Tick
Calling ecommerce, "The bright side of retail," during her keynote address at the 2009 Shop.org Annual Summit, Sucharita Mulpuru of Forrester Research spelled out six things online retailers have done right.

11/01/2009 - Join the SOCIAL Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as SOCIAL networking.

11/01/2009 - Going Global
Researchers say that new services are making it easier for web merchants to go global.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

09/01/2009 - Success Begins at Home: Advice for Your Home & Product Pages
In a previous article I mentioned the three most important pages on an ecommerce site.

09/01/2009 - SOCIAL Networks Lack Marketing
Although SOCIAL networks such as Facebook, MySpace and Twitter are increasingly popular, they have yet to live up to their promise as marketing vehicles.

09/01/2009 - Loyalty Programs on Rise
Participation in loyalty or rewards programs has increased 19 percent since 2007, according to a recent study by Colloquy, a Cincinnati based research firm. marketing

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

08/01/2009 - CheapTweet Stores
The Twitter shopping search engine, CheapTweet.com, has introduced a program that enables online merchants with Twitter accounts to set up a SOCIAL presence that focuses on special offers and prices.

06/01/2009 - SOCIAL Network Boosts Local Retail
The SOCIAL networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.

01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many business owners have found it tough to sell their products.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the SOCIAL networking site Facebook.com.

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