INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
See new articles daily online at IndependentRetailer.com.
Your Search for "business strategies" yielded 105 matches
09/01/2009 - Small Biz Bullish
Significant numbers of U.S. small BUSINESS owners exude optimism about the American economy, even amid today's many corporate bailouts and industry wide rescue plans, according to a new national study.
07/01/2009 - Common Pay Per Click Mistakes
Pay per click advertising can increase traffic to your website, and also expand your knowledge of your market.
07/01/2009 - Toys R Us Expands
Toys "R" Us Inc. has introduced "R" Market, a new dedicated shop in select Toys "R" Us stores, that features an expanded assortment of consumables and commodities.
07/01/2009 - Using Color to Influence Shoppers
The one major psychological influence that all retailers can make use of is color.
06/01/2009 - Social Network Boosts Local Retail
The social networking site MySpace.com has joined forces with online guidebook Citysearch.com to launch MySpace Local.
06/01/2009 - SBA Offers New Online Resources for Small BUSINESSes
Entrepreneurs can take advantage of new, free online training and other resources offered by the U.S. Small BUSINESS Administration to assist them during this period of economic recovery.
06/01/2009 - How Web Surfers Find Retailers
Typing the URL of a retailer into a browser window, search and email marketing continue to be the top methods consumers use to get to retail websites, according to the Etailing Group 8th Annual Merchant Survey.
06/01/2009 - Accept European Payment Preferences
Many European consumers prefer to pay online with such methods as checks, eWallets, debit cards and electronic bank transfers, according to a study by CyberSource Corp.
06/01/2009 - 4 Ways to Increase ROI of Your PPC Campaigns
Many see running a profitable paid search campaign as an art.
05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.
05/01/2009 - Profit From Anchor Closings
Traffic and BUSINESS in small shops can suffer if they're located near a large retailer that has closed its doors. There are STRATEGIES, however, that give smaller retailers opportunities.
05/01/2009 - Increasing Average Orders
Generating more revenue for your online store is undoubtedly one of the most important long term goals of any BUSINESS owner.
04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.
03/01/2009 - Decreasing Cart Abandonment
Moving customers through the checkout process effectively is a critical element toward closing any sale online.
02/01/2009 - Growing Sales With Sunglasses
Sunglasses are among the highest profit retail categories. What's more, they are far less seasonal than in the past. Just look at the celebrities who wear them winter and summer.
02/01/2009 - Due for a Makeover?
Makeovers have taken to television with great success. But the makeover BUSINESS is not only booming on TV, it's permeating our image conscious society.
02/01/2009 - Cash Flow: Key to Survival
Insufficient cash flow jeopardizes any BUSINESS any time.
01/01/2009 - Tips for Selling in Tough Times
As economic times become more difficult and uncertainty increases, many BUSINESS owners have found it tough to sell their products.
12/01/2008 - Combining Search for Higher Conversion
There are many ways to increase conversion of your paid search campaigns. On a general level, it starts with the keywords, moves to the ad title and copy, and on to the landing page (the page at which your traffic arrives).
10/01/2008 - Using Live Chat to Boost Sales
It has been reported for some time now that adding an attended Live Chat STRATEGY to a website can help increase sales.
10/01/2008 - Marketing on a Shoestring
When it comes to achieving a level of visibility and name recognition that's on par with their chain store rivals, most independent retailers face pretty stiff odds.
09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of running a successful online BUSINESS.
08/01/2008 - Social Networking Primer
If Digg, MySpace, and FaceBook are foreign concepts to you, it might be time to find out what the social networking phenomenon is all about. Social networking can be a way to maximize your online presence.
08/01/2008 - Refresh Your Brand
Every BUSINESS should take a periodic review of its full line of branding materials, which includes the company logo, marketing materials, BUSINESS cards, packaging, website and any other component that makes for a store's public identity.
08/01/2008 - Martha Stewart Alters STRATEGY
Martha Stewart Living Omnimedia Inc. has announced plans to get back into online selling.
08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.
08/01/2008 - Gaining Customer Confidence For More Sales
The Internet can provide store owners with a wider channel of distribution for their products.
07/01/2008 - Nordstrom Adds Store Pick-Up
By September, Nordstrom Inc. expects to enable shoppers at its website to pick up product at the nearest store.
07/01/2008 - Customer Surveys Reveal Site Weaknesses
In its simplest form, a dam is a structural system that controls the flow of water. It can stop the flow completely, or it can be opened up to allow water to flow through in a controlled manner.
06/01/2008 - Tips for Designing Websites
Have you ever stepped back, looked at your website, scratched your head and wondered, "I think my site looks good, so why is it not generating sales?"
05/01/2008 - SBA Offers Help
The U.S. Small BUSINESS Administration has launched Emerging 200 Initiative, a program designed to get entrepreneurs to the next level of success.
05/01/2008 - MarketLive Launches FastTrack 2008
MarketLive, Inc., the leading global eCommerce software and service provider for retailers.
05/01/2008 - Going Organic: Optimizing for Search to Increase Website Sales
Gaining exposure about your web BUSINESS and its products or services is critical. As I stated in my last column, if a potential customer does not know you exist during their buying process, then you have no chance to make a sale.
05/01/2008 - Cross Channel Retailing
Retailers are beginning to improve how they serve customers across retailing channels, according to Rob Garf, VP and general manager of retail STRATEGIES at AMR Research Inc., a research and advisory firm.
04/01/2008 - Grooming a Successor
There's a fatal flaw in the retirement plans of many small BUSINESS owners. After pouring a lifetime of sweat, time and capital into building the BUSINESS.
04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.
02/01/2008 - Flipping Over Flipo
Jerry Philippeau accidentally entered into BUSINESS while he was a singer/songwriter living in Los Angeles, California.
01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.
09/01/2007 - Web Profits: Proven How-To STRATEGIES to Skyrocket Web Sales
Last month I presented the importance of knowing your website performance numbers. Knowing these numbers enables you to decide where to focus your efforts, including time and money to increase your website sales.
09/01/2007 - Vertical Search Engines
Vertical search engines are not new. Websites that help users find people, shop, and get BUSINESS information have existed for years. But the number of these search engines being introduced has greatly increased in recent years.
09/01/2007 - Match Landing Pages To Messages
Web retailers that are good at developing personalized email campaigns often lose potential BUSINESS because of lackluster page optimization, according to a study from Silverpop Systems Inc.
08/01/2007 - Small BUSINESS Expands
One third of U.S. small BUSINESSes plan to expand during the next twelve months.
07/01/2007 - News Archive Offers Insight For Retailers
All of the articles you read in Web Wholesaler Magazine can now be found conveniently online in the "Wholesale News and Article Archive," on Wholesalecentral.com.
07/01/2007 - Free Seminars at August Merchandise
ASD/AMD is offering Complimentary Seminars with registration for the August 12-16, 2007 ASD/AMD Trade Shows in Las Vegas.
06/01/2007 - Wholesalecentral.com Launches News & Article Archive
Wholesalecentral.com has launched an extensive wholesale news and article archive serving wholesalers and retailers of consumer general merchandise.
05/01/2007 - Smart Email Means Sales for Salco
Wholesaler, Salco Distributors, has been using consistent, content rich email campaigns to drum up sales and maintain relationships at www.ezdropshipper.com.
05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked BUSINESS to BUSINESS marketing communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's marketing ROI (Return on Investment).
04/01/2007 - Wealthy Love Bargains
F. Scott Fitzgerald once said that the rich are different from the rest of us.
04/01/2007 - Avoiding the Discount Trap
Many small retailers view markdowns as an almost inevitable conclusion at the end of a season, particularly if the sales expected in peak weeks don't materialize.
03/01/2007 - Long Tail SEO
Most retailers with an online presence are keenly aware of Search Engine Optimization (SEO), a series of tools and techniques designed to drive up your rankings on popular search engines like Google and Yahoo.