Wholesale News & Articles

INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.

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09/01/2012 - Small Businesses Eye Big Sites
A study recently completed by Vendio, a multichannel ecommerce solutions company, found that small and mid-sized online retailers are highly confident in the future of ecommerce.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

08/01/2012 - Vapor Corp. Files for Padded Patent
Vapor Corp., an electronic cigarette company, has filed a patent for a "Padded Cartridge For An Electronic Cigarette Apparatus," with the U.S. Patent and Trademark Office for a soft tip e-cigarette filter with the same tactile feel of a traditional cigarette.

08/01/2012 - Scents That Sell
Veneto Wholesale Inc. specializes in manufacturing luxury renditions of popular designer fragrances. For those in search of the Chanel impact without the price punch, Veneto Wholesale is a reliable source for discount aromatic products. From its warehouse in downtown Miami, the company keeps a steady finger on the pulse of fragrance trends and constantly seeks out new scents to add to its inventory.

08/01/2012 - Themed Jewelry Goes the Distance
Few professional athletes can deny the glamour or prestige of championship tournament rings. The weight of these glinting pieces stands for every ounce of teamwork that went into the team's victory, and the rings often become heirlooms. Nick DeVito and Company, in Sarasota, FL, has made it part of its mission to bring that feeling of team pride to sports fans as well.

08/01/2012 - Impulse Gifts Grab Sales
It is easier than ever for retailers to stock up on gift and novelty merchandise in preparation for successful holiday sales. This is because online wholesalers not only stay on top of hot trends and have plenty of popular merchandise available, they also continue to invest in website functionality that enables buyers to quickly see what is new, peruse colorful catalogs, avail themselves of web specials, and place and track orders online.

08/01/2012 - Nine Tips for Mastering Google Remarketing
Nine Tips for Mastering Google Remarketing - If you are running any Pay Per Click (PPC) campaigns, and you should be, you cannot overlook what remarketing can do for your efforts

08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A report from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for

08/01/2012 - Tablets Trump Smartphones
Retailers tend to lump tablets and smartphones into the same category called "mobile," but that might not be wise, according to the results of a new study by online marketing technology company Monetate.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.

07/01/2012 - Fortune Products Pioneers
Fortune Products has become a trustworthy name in wholesale during the last 27 years by offering numerous events décor items, including LED candles, blacklights, police beacons and signals, fantasia fairy lights, and more. These fun tech items and numerous others can be found at www.fortuneproducts.com, often coming in attractive variations. For instance, the 5" x 5" police beacons can be purchased in green, amber, red, blue and pink, and the blacklights come as light bulbs and fixtures.

07/01/2012 - Innovative Toys Create Sales
Toys are always big sellers for independent retailers, whether for stocking shelves for the holidays or for year-round gifting occasions like birthdays. Marketers tend to agree that the more innovative the product, the greater the sales.

07/01/2012 - Peer-to-Peer Reviews
When it comes to making a buying decision, nothing can be more important in closing the sale than customer reviews. A form of social proof, non-biased peer-to-peer reviews are just as good as getting a referral for a product from a friend. "What online tool most influenced your purchase decision?" The number one answer was product ratings and reviews.

07/01/2012 - Social Gifting Trend
The Official Merchant Services Blog keeps its finger on the pulse of ecommerce, and recognizes the latest hot trends by staying ahead of the technology curve. Trending now is Social Gifting, the activity where consumers on social media channels like Facebook can individually, or in groups, purchase gifts for friends.

06/01/2012 - Evergreen Arctic Chill Towels
Evergreen Marketing, Inc., launched in 1988 by Joe and Marlene Pachino, strives to deliver products that are fun, functional and funky, and Arctic Chill Towels are all three.

06/01/2012 - Robert Greenspan: Wholesale Legend
Robert E. Greenspan is one of the great American wholesale success stories of the last 40 years.

06/01/2012 - MoH Innovates Online
Andrew Kitzenberg of Memory on Hand proves there are also fascinating startup stories in more behind-the-scenes venues like wholesale.

06/01/2012 - Wholesalers See Big Holiday Season
It's that important time of year again, when independent retailers begin buying holiday season products for their ecommerce warehouses and store shelves. What is going to be hot among Christmas and Hanukkah shoppers in 2012?

06/01/2012 - Western Express: USA Made
Western Express, Inc., with roots in Pennsylvania, one of the original New World colonies, celebrates another branch of our American heritage with its USA Made Western-themed products.

06/01/2012 - EMAIL Marketing: 4 Success Factors
EMAIL marketing is a critical component to building any business. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

05/01/2012 - Six Secrets of Successful eCommerce
Web companies need to stay on top of the constantly evolving methods of advertising on the web.

05/01/2012 - Western Express For Western Success
The story behind Western Express, the leading wholesale company for cowboy hats, western shirts, belt buckles, and other buckaroo-styled clothing items, starts with a touch of show business.

04/01/2012 - Global Imports Offers Wholesale Bargains
Global Imports, Inc., selling online at Hunnt.com, is a wholesale and closeout company that provides high quality goods at low prices.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Pride Products
Pride Products has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.

02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

01/01/2012 - Personalized DVDs by Mediak
We live in an interactive society where children want to be a part of the action, not just watching it.

01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.

01/01/2012 - Mobile Marketing Trends
On a planet with about seven billion people, 2011 saw an astonishing 5.3 billion mobile subscriptions, about 77 percent of the total population.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

12/01/2011 - Effective EMAIL Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate EMAIL marketing to a relic of a time gone by.

12/01/2011 - Profitable Social Marketing
According to Nielsen, more than 22 percent of time spent online is spent on social media and blogs.

11/01/2011 - Novelties & Souvenirs Forecast
Although the economy continues to be sluggish, innovative gift and novelty dealers are finding ways to engage shoppers and bring some fun to a marketplace that desperately needs a few smiles.

11/01/2011 - Flipping Over Burger Flippers
The Wildman Business Group, a third generation family owned business based in Warsaw, IN, knows how to adapt to an evolving business environment.

11/01/2011 - Bethel International markets college products
Bethel International, a wholesaler with a proven track record in the handbag business, found the need to change with fashion trends and the market.

10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.

10/01/2011 - Wholesalers Find Profits By Expanding Sales
In this continually slow economy, shoppers are not flocking to department stores or high-end shops like they once did.

10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.

10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.

10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.

09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.

09/01/2011 - Historical Parchment Replicas
People interested in the culture and events of the past, frequently visit battle sites, interactive exhibits and museum IMAX movies

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

09/01/2011 - Mountain View Movies Specializes In DVDs And Games
When Tiffany Wilkie and her husband launched their wholesale closeout DVD business six years ago, they didn't know that they had a blockbuster on their hands.

09/01/2011 - Great L&H Trading Is Making Business Bright
Great L&H Trading, a discount sunglass and fashion eyewear manufacturer and wholesaler, began its business in China, but quickly expanded to the United States.

09/01/2011 - The Perfect Cart Experience
Ask any number of shoppers what elements would need to be present to create the perfect cart experience and likely there will be a variety of different answers.

08/01/2011 - Good Videos Can Boost Web Business
Would you watch a video of two dull people talking in a studio for 30 minutes?

08/01/2011 - Ruby Imports Costume Jewelry Trends
When no one else was selling jewelry online, Ruby Imports' Sun Jung saw the potential for a growing market.