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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for " Business Promotions" yielded 60 matches


02/01/2013 - mCommerce: Adapt or Die
Shoppers are quickly moving to mobile commerce, or mcommerce, with more than 50 percent of U.S. consumers saying they plan to use smartphones or tablets to make purchases over the Internet, according to research giant Nielsen. In addition, research firm Canalys notes that, in 2011, for the first time ever, shipments of smartphones (487.7 million) exceeded shipments of personal computers (414.6 million).

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of BUSINESS owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

01/01/2013 - Facebook Offers Viral Advertising
Pay-per-click (PPC) advertising, using text ads and banners to engage social media fans on Facebook, has been losing its luster in recent years. Advertising to these fans may be great for building brand awareness, but it is not doing much for the immediate bottom line. The low returns BUSINESSes see from PPC methods may be because people that typically use social media sites, like Facebook, do not necessarily want to be sold to directly.

12/01/2012 - Free Shipping Builds Profits
With 2012 winding down it is time to finalize plans for next year, and online sellers must not overlook the vital role that shipping plays in driving sales online. At some point during the buying cycle all shoppers ask, "How much does shipping cost?" and "How fast is the item shipped?" The answers to these questions play an important role in buying decisions, especially when all other comparison factors are consistent.

12/01/2012 - Gifts with Presence
Kheops International is a BUSINESS propelled by genuine passion for the company's products. Nestled in the rural North Country of New Hampshire, the company dedicates itself to meaningful items that are off the beaten path in terms of design and function, and are intended to inspire end customers with their high quality and unusual characteristics.

11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.

10/01/2012 - Ecommerce Holiday Checklist
The holidays are quickly approaching and your BUSINESS promos should have already begun. Keeping everything in check and making sure you leave no stone unturned can be a difficult task. To help you in that effort, here is a checklist of items you should consider while preparing for the holidays.

10/01/2012 - A Whole Lot of Love
While romance is in the air year round, there is one special day set aside that celebrates lovers. That day is Valentine's Day, and nothing is more popular for amorous gift giving than greeting cards and merchandise that say "Love." This year, wholesalers are offering retailers merchandise that is both traditional and trendy, giving customers the opportunity to say the age-old "I love you" with a contemporary twist.

09/01/2012 - 9 Lessons For Running an Ecommerce BUSINESS
If I have learned anything over the years while running ecommerce BUSINESSes, it is to plan for everything, and expect the unexpected. Growth requires adaptation, constant attention and change. "You reap what you sow," "garbage in, garbage out," and the list goes on.

09/01/2012 - Ecommerce Essentials to Grow Your BUSINESS
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' BUSINESSes. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.

08/01/2012 - Broadcast Your Brand with Video Marketing
Video marketing is a way to promote your products and services through the use of video, either online, on DVD, at tradeshows or via other systems. It is an opportunity for you to put your face and voice out there with the rest of your marketing messages.

07/01/2012 - Using Social Media to Grow BUSINESS
Most small BUSINESS owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any BUSINESS.

07/01/2012 - The Right Renovations at Accessories Palace
Accessories Palace Inc. has offered many stellar fashion wholesale products for over a decade, enabling independent retailers to acquire stylish items and sell to customers hoping to reinvent their look.

06/01/2012 - Email Marketing: 4 Success Factors
Email marketing is a critical component to building any BUSINESS. Being at the forefront of your customers?, and potential customers? minds, and those of your potential customers, plays a vital role in generating sales.

05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and reporting features present in Google Analytics, you are not getting a complete picture of how your BUSINESS is performing.

03/01/2012 - Boosting Liquidation Innovation
Boost Liquidation began in late September of 2011 with the intention of doing BUSINESS in a different way and utilizing innovative methods that would best serve its customers.

03/01/2012 - Fear, Fun & Profits This Halloween
For most holidays, consumers purchase decorations and merchandise that promote cheer or comfort such as bunnies for Easter, snowmen for Christmas, or a Thanksgiving cornucopia.

02/01/2012 - Handbag Wholesalers Fashion Forecast
A lot of product lines are relatively static, and what was popular 15 years ago is still the standard today.

02/01/2012 - Pride Products
Pride Products has grown from modest beginnings into one of the largest distributors of general merchandise in the United States.

01/01/2012 - Mother's Day Gifts
Every mother is different. Some moms love cute, sentimental gifts, while others prefer more practical items.

01/01/2012 - Air Play Fragrances
Air Play Fragrances launched in September of 2011, a line of four oil-based, all-purpose air fresheners, backed by hip-hop stars, Nelly and the St. Lunatics.

12/01/2011 - World Trading 23 Expands
Online toy wholesaler World Trading 23 has used the success of its strong and varied product line to expand into more independent retail and chain stores across the country, as well as retail locations of its own.

09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.

07/01/2011 - Nurturing Customer Loyalty
If you want to increase profits, start looking internally. Shifting your sales focus from new customers to loyal customers is one way to increase your sales dramatically.

06/01/2011 - Leading Holiday Suppliers Offer Trend Advice For Seasonal Success
Just about every retail BUSINESS gets a vital boost in the final months of the year, but for merchants who specialize in seasonal goods, there's no season like the holiday season.

04/01/2011 - Ecommerce Sites With Valuable Information Rank Higher
If shoppers never find your ecommerce site, the best web design, customer support, and products will be useless in helping you make sales.

03/01/2011 - Planning PROMOTIONS
As important as it is to generating sales, I find that too many small- to medium-sized stores have not taken the time to plan out a PROMOTIONal calendar for their BUSINESSes.

12/01/2010 - World Trading 23 Upgrades For Growth
World Trading 23, an online specialty toy wholesaler, has embarked on an ambitious program of upgrades and enhancements.

12/01/2010 - Mobile Commerce
With all the talk of iPhones, apps, Blackberrys and like-minded "smart" devices, at some point, if not already, you need to consider when it is right to make a move to mobile commerce.

11/01/2010 - Via Trading Adds Spanish-Language Site
In November 2002, Via Trading made its first sale.

11/01/2010 - Ecommerce Holiday Checklist
The holidays are quickly approaching, and retailers should already be pushing promos geared to these dates.

10/01/2010 - Quality Italian Air Fresheners
Car wash magnate Ira Feinberg has been an entrepreneur, inventor, and industry expert for close to 50 years.

10/01/2010 - Pampered Princess Booms Online
Sharee Kowalski was a mom selling wholesale jewelry out of the trunk of her car 20 years ago.

10/01/2010 - Jewelry & Watches Rebound
Time may indeed heal all wounds, as the old saying goes, if the recent performance of the jewelry and watches segment of the economy is any indicator.

08/01/2010 - Christmas & Holiday Preview
Might the nation's cash registers be set jing-jing-jingling again this upcoming holiday season?

05/01/2010 - Successful Email Marketing
Many people hearing the term, "email marketing," think of spam cluttering up their inboxes from unwanted (and, unknown) companies, or occasional notes about upcoming sales or coupons that may or may not be relevant to their lives and lifestyles.

05/01/2010 - Sweet Success With Candy Concepts
CandyConceptsInc.com is not just about candy. In fact, candy now accounts for a mere ten to 15 percent of the company's sales.

04/01/2010 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

03/01/2010 - Gift Dropship.com Offers Preloaded Sites
After a retailer, eBay store, flea marketer or anyone else who sells product sets up an account at Gift Dropship.com, they can simply visit that website, order the product and have it shipped in their store's name to their customer

11/01/2009 - Effective Email Marketing
A staple in any customer retention program is the ability to write emails that strengthen relationships, receive responses and prompt action.

10/01/2009 - Tips for Discounting
In addition to eroding profits, discounting can wreck a retailer's brand value.

10/01/2009 - Loyalty Differs Online and Off
Customer loyalty in the online world is not the same as loyalty to a brick and mortar store.

09/01/2009 - No To Health Mandates & VAT
The National Retail Federation has urged Congressional committees working on healthcare reform to reject any form of employer mandate.

08/01/2009 - Online Retailers Shift Tactics
The economy is forcing web retailers to change their marketing tactics, in order to acquire and retain customers.

05/01/2009 - Trendy Fashion Fun at Doki Geki
For stores that cater to the junior market and rely on suppliers of hot, trendy, and cost effective items, DokiGeki.com is the place to buy.

04/01/2009 - Three Big eCommerce Tips
With the economic crisis forcing small BUSINESS owners to slash costs, while trying to build up sales and revenue, ecommerce is increasingly seen as an attractive market environment.

04/01/2009 - 3 Most Important Web Pages
To be successful in ecommerce, you need to be proactive, not passive.

12/01/2008 - Sales Tips for Indy Retailers
The retail environment is now especially challenging for the small, independent retailer who is not only faced with penny pinching consumers, but also with giant retailers slashing prices.

11/01/2008 - Retailers See Strength Online
Online retailers reported profitability last year and believe online shopping will be more resilient than other channels in the months ahead, according to a newly released study by Forrester Research for Shop.org.

08/01/2008 - Economy Favors Online Growth
While consumers expect to decrease their overall spending this year, according to a recent survey, the decline will take place more offline than online.

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