INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors.
Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and
business strategies to help you succeed.
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04/01/2013 - Guide to Product Listing Ads
Google Product Listing Ads are a type of advertising that follows the pay-per-click (PPC) model. This kind of promotion, however, presents a greater opportunity than a typical text-only ad, which was long the cornerstone of PPC advertising. With Product Listing Ads, businesses can include rich product details, including merchant name, product images, product name, price and message
04/01/2013 - U.S. eCommerce Sales to Hit $370B by 2017
Driven by the proliferation of smartphones and tablets, ecommerce sales in the U.S. are expected to grow at a compound annual growth rate of ten percent in the next five years, according to a new REPORT, "U.S. Online Retail Forecast, 2012 To 2017," from Forrester Research. Forrester predicts U.S. online retail sales will reach $262 billion in 2013
02/01/2013 - Master Cutlery with Top Notch Knives
Master Cutlery was founded 30 years ago when Jackie Lee's parents established one of the first American companies to source knives from their native China. "My father saw a great opportunity, and he forged relationships with manufacturers who were able to get him these products," she explains. "The company has grown every year since its launch." The firm currently operates out of a 100,000 square foot facility in Secaucus, NJ, where Lee is VP of operations.
02/01/2013 - Time Equals Money
As a small business owner, one of your most important assets is time. Many independent retailers are under the assumption that using mobile phone and tablet apps will increase productivity, and allow them to use their time more effectively. Using app center features, however, is a time killer that can leave you frustrated and with less time to do the things that enable you to run your business smoothly.
01/01/2013 - Ecommerce in 2015
yStats.com and MarketLine, two data collection firms, have released their preliminary predictions, based on figures gathered from studies conducted from 2010 to the present, for ecommerce earnings through 2015. The world business-to-consumer ecommerce industry generated between $400 and $600 billion in 2010, according to the REPORT. Based on the growth involved in reaching those numbers, the market is expected to generate between $700 and $950 billion in 2015.
01/01/2013 - Cyber Monday Shatters Mobile Records
Mobile commerce shopping increased more than 400 percent on Cyber Monday 2012, REPORTs Unbound Commerce, a mobile experience architecture firm. The firm conducted a study which showed that the vast majority of visits made to ecommerce sites were from first time customers who had not previously opened an online account with the stores where they shopped. Unbound Commerce's customers REPORTed a 410 percent spike in revenue on Cyber Monday, as shoppers turned to tablets and phones for streamlined shopping trips.
12/01/2012 - Sharp Looks From Pacific Solution
Following the DVD release of Universal Studios' Snow White and the Huntsman, Pacific Solution Marketing, Inc. saw sales figures reflect the additional blockbuster buzz. As a leading source for movie prop replicas and original weaponry, the wholesaler has a couple of action flick titles under its belt, including the 2011 hit Immortals, and hopes to procure more licenses in the future.
11/01/2012 - Engage Customers with Email
Chances are good that you have wondered about your communications strategy as an online wholesaler or retailer, and you may question whether you are communicating enough or too much. Think about how many times during the year, quarter or month a customer needs you, or your products or services, and let that be your guide to how often to reach out and touch your audience.
11/01/2012 - Apple vs Samsung
Escalating the global fight between Samsung and Apple, the former filed a patent lawsuit against the latter over the iPhone 5, requesting that the device be added to an existing lawsuit underway in U.S. Federal Court. The October 1 filing says that as soon as the iPhone 5 was available for purchase, Samsung began its investigation of the product and within a week determined that the iPhone 5 practiced its patented technologies.
10/01/2012 - Adams Creates RealComfort Barstool
For more than 30 years, Adams Manufacturing Corp. has dedicated itself to creating safe, easy-to-use, affordable products, from high quality suction cups and holiday accessories to stackable folding resin furniture.
09/01/2012 - Ecommerce Essentials to Grow Your Business
Efficient ecommerce platforms are a vital part of Internet wholesalers' and retailers' businesses. They provide a variety of tools that automate web based sales, such as creation and maintenance of product catalogs, shopping cart services, payment processing and order tracking.
09/01/2012 - Wrap the Holidays in Fun, Flirty Accessories
Colorful, unique accessories make great holiday gifts, especially when they offer retailers outstanding profit margins. Some of the hottest new merchandise this season includes versatile hand cut scarves, shiny hair products and twinkling rhinestone jewelry, and jingle jangle hip scarves, all of which dress up anyone's bottom line.
08/01/2012 - Consumers Demand Simple Site Navigation and Reviews
A REPORT from A.T. Kearney suggests that ecommerce vendors are seeing increased interest from consumers with the web becoming an avenue for
07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.
07/01/2012 - Timely Trends
Even as REPORTs say cell phones are doubling as timepieces to replace wristwatches, an enthusiastic interest in watches as jewelry is emerging. One designer riding this fashion wave is Winky Wu of Winky Designs, who says she wants the watch to be a personal statement and conversation starter that just happens to tell time as a practical bonus.
07/01/2012 - The Green Revolution
Cloud computing, data and applications housed in a centralized data center rather than various offices maintaining their own server farm, offers significant benefits to companies and to employees. Tele-working is on the rise, as it helps employees balance work-life demands and it offers true cost savings to both employee and employer.
07/01/2012 - There's an App for That
Mobility changed communication. Freedom from wires and landlines, freedom from cables, cords and tangles has spread like wildfire in a culture that prizes speed and efficiency. The demand for mobility has affected the way we live and, in turn, the way customers shop. Text-ready thumbs are now interested in making purchases, placing orders online via cell phones and tablets.
07/01/2012 - Online Sales Continue to Climb
Since 2009 the average amount U.S. Internet users spent annually shopping online increased roughly $100 per year. This year, GroupM projects the average U.S. Internet user will spend $1,042 on ecommerce, with Canada trailing slightly, at $1,009 on average.
06/01/2012 - Walmart Dives Into Social ECommerce
Walmart recently launched its first social gifting platform, Shopycat, a Facebook application that suggests gifts for friends based on their Facebook use.
06/01/2012 - The Live Chat Choice
The face-to-face service of brick and mortars has been replaced by an overwhelming favoritism towards digital convenience offered by ecommerce sites.
05/01/2012 - Data Segmentation for Ecommerce
If you only use the standard data gathering and REPORTing features present in Google Analytics, you are not getting a complete picture of how your business is performing.
04/01/2012 - Online Payment Trends
Online Payment Processing is an ever-changing industry.
04/01/2012 - Google Analytics Custom REPORTing
Sure, you can wade through standard REPORTs to gather all the data needed to make a decision.
04/01/2012 - Apple Rocks Ecommerce
Ecommerce providers have much to celebrate with the arrival of the iPad 3, demonstrated in early March.
04/01/2012 - Gas Fuels Ecommerce
AIT, web hosting company to over 210,000 customers predicts that the increase in gas prices in 2012 will have a direct impact on web shopping.
04/01/2012 - Ecommerce Customer Satisfaction Flat
The American Customer Satisfaction Index, founded at the University of Michigan, has released its annual ecommerce REPORT after measuring responses from product and service evaluations for 225 U.S. companies in 47 industries.
03/01/2012 - Analyzing Google Analytics
When selling merchandise online, it is not enough to simply track sales.
03/01/2012 - Your Guide to the New Google Analytics
In March 2011 Google released its new and improved version of Google Analytics.
02/01/2012 - Social Media Grows Up
Social media is no longer just for college students and other young adults to announce their Friday night plans.
02/01/2012 - Mobile Cyber Monday
Online spending reached a record $1.25 billion on Cyber Monday 2011, with an estimated 22 percent growth year over year, according to ComScore.
02/01/2012 - Google Takes On Amazon
After seeing Amazon increase its sales 42 percent in the first nine months of 2011, Google is looking to launch a service that will allow the search engine giant to act as a middle man between shoppers and a local seller.
02/01/2012 - Abandonment Update
A new study by SeeWhy's Conversion Academy declares that despite most companies' fears of cart abandonment, for many customers it is, an important part of the normal buying cycle, and not a rejection of the company or the store.
01/01/2012 - China eCommerce Explodes
China's online sales are projected to surpass those of the United States by 2015.
12/01/2011 - Fragrant Smell of Success
Some products are always in demand, especially items used for setting a mood and holiday gift giving.
12/01/2011 - Effective Email Marketing
It seems like many are ready to anoint marketing through social media the wave of the future, and relegate email marketing to a relic of a time gone by.
11/01/2011 - Profits & Pitfalls of Global eCommerce
The old adage, "Think global, act local," is increasingly obsolete.
11/01/2011 - More Buying at Lower Price Points
While more shoppers are buying online and total U.S. sales are up, the average sale per transaction continues to decrease.
11/01/2011 - Going Global
Recent news REPORTs indicate that the international ecommerce marketplace is not only growing, but playing a larger role in the U.S. market.
10/01/2011 - Google Universe: Tools To Build Your Business
For any retailer seeking low cost tools to boost the bottom line, the first place to look is Google.
10/01/2011 - Erply's New POS System Offers Six Compelling Strengths
Erply, an Estonian company, has created an innovative ecommerce solution for big box retailers as well as medium and small retailers.
10/01/2011 - Mapping Multi-Channel Sales Funnels
You can not manage what you do not measure.
10/01/2011 - International Ecommerce
Beyond America's borders, ecommerce continues to grow in terms of dollar revenue and online shoppers.
09/01/2011 - Optimizing Search Results for Ecommerce
For many ecommerce merchants, customer traffic arrives primarily through search engines, including Google, Bing, and Yahoo.
09/01/2011 - Spring Trends Focus on Value
As the economy is still in a state of recovery, suppliers are working hard to offer deals that will help store owners survive.
09/01/2011 - Google + Ecommerce
Google+, the new social media and networking offer from search engine goliath Google, is offering Facebook its first real competition.
09/01/2011 - Online Sales Maintain Double Digits
Three recent REPORTs say that online retail sales are on the rise. According to MasterCard, ecommerce sales rose 15.2 percent annually in June, the eighth straight month of double-digit growth.
08/01/2011 - Sales Tax 101
Sales tax can be the most complicated accounting challenge for ecommerce sellers.
08/01/2011 - Gift And Decor Wholesalers Adapt and Thrive
The gift and decor industry covers a wide range of merchandise, but some universal trends can be found when taking a closer look at the industry?s suppliers.
08/01/2011 - Facebook & eCommerce
With 700 million users worldwide and 150 million in the U.S. alone, Facebook is a platform of potential shoppers to many ecommerce innovators looking to make Facebook a part of online retail.
08/01/2011 - Investing In Web Merchants
As the economy continues its slow recovery, venture capitalists, investors, and acquisition specialists are taking a new look at ecommerce companies.