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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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Your Search for " branding" yielded 29 matches


04/01/2013 - Order Fulfillment
In a retail environment where customer loyalty is increasingly rare and customer expectations are higher than ever, merchants should be constantly searching for ways to improve the way they do business. For a retailer or wholesaler who sells online, the struggle to provide excellent value and an ideal customer experience without a physical presence can be difficult. The key to a successful ecommerce channel ultimately hinges on one important area-the warehouse.

02/01/2013 - Video For Your Website - Tactics to Build Online Sales
Ten years ago, it was rare for online wholesalers and retailers to have video on their websites, and those that did incorporate it into their online marketing plans were considered innovative. Now, if you ask a room full of business owners if they have video on their websites, at least half will say yes, as it is quickly becoming the norm rather than the exception. Today, it is how, not if, you use video that makes you stand out from the competition.

09/01/2012 - Kheops-Meaningful-Business
How can a business inspire harmony? How does making a purchase result in a deeper connection with nature? Most importantly, what in the world does the web have to do with it? Kheops International has answers, all of which come in the form of meaningful gifts. As a leading wholesaler and drop shipper of candles, treasure boxes, figurines and other spiritual items, Kheops shares its appreciation for harmony and nature via its selection of gifts and jewelry.

07/01/2012 - Using Social Media to Grow Business
Most small business owners know that social media is an important part of their online strategy, but may not know where to start or have the time to learn. Others may not believe that social media is important at all. The truth is that social media is critical to the success of any business.

01/01/2012 - Making Your Website Mobile
Designing a website to sell your products used to be pretty simple, because you knew your audience.

10/01/2011 - Grill Topper Leaves a Searing Impression at Retail
Imagine you and your pals work at a foundry. After spending your shift pouring molten metal and hauling heavy loads, you hang out with your friends from the plant.

12/01/2010 - Fragrance Sales Not Wafting Away
From perfume to incense to air fresheners, scented products continue to draw customers to retail checkouts, even in a stinky economy.

06/01/2010 - Home Furnishings & Housewares On Roll
The home furnishings and housewares segment of consumer goods has come through the economic downturn with mostly flying colors, according to both U.S. government statistics and purveyors of goods in the category

04/01/2010 - Organizing Across Channels
For companies with more than one presence, it can be a challenge to figure out how best to organize for the purposes of serving the customer and doing business, both effectively and profitably.

11/01/2009 - Marketing Trends for 2010
Noted Danish physicist, Niels Bohr, once noted that, "Prediction is very difficult, especially about the future."

11/01/2009 - Join the Social Networking Party
The next 50 years of the Internet will be dominated by the phenomenon known as social networking.

08/01/2009 - Making Emails Personal
If retailers' emails are to be effective, they must be relevant to each recipient and sent via their mobile phones and Facebook pages, said Mike Hilts, president and general manger of Yesmail, an email marketing service.

08/01/2009 - CheapTweet Stores
The Twitter shopping search engine, CheapTweet.com, has introduced a program that enables online merchants with Twitter accounts to set up a social presence that focuses on special offers and prices.

03/01/2009 - SalesOne: Sharing Success With Retailers
One way to describe Mark Hollis, President of SalesOne International, LLC, is a visionary with an excellent sense of timing, who makes many decisions by instinct.

02/01/2009 - Due for a Makeover?
Makeovers have taken to television with great success. But the makeover business is not only booming on TV, it's permeating our image conscious society.

09/01/2008 - The Facebook Edge
Many leading web retailers are losing ground to competitors in marketing to young adults by not maintaining a fan page on the social networking site Facebook.com.

08/01/2008 - Refresh Your Brand
Every business should take a periodic review of its full line of BRANDING materials, which includes the company logo, marketing materials, business cards, packaging, website and any other component that makes for a store's public identity.

08/01/2008 - Infotech America Offers Web Promo Services
In the past five years, consumers have changed the way they find products and services via the Internet.

05/01/2008 - Brand Your Beef
SPORTS BRAND INC. introduces stainless steel BBQ BRANDING irons that put a personal touch on outdoor summer dinners.

04/01/2008 - Exist or Not Exist: Securing the Buyer's Attention
In last month's column, I wrote about building sales momentum through relevance and consistency.

02/01/2008 - Kapa Boosts Profits
Everyone knows that a great customer experience is critical for business success.

07/01/2007 - Free Seminars at August Merchandise
ASD/AMD is offering Complimentary Seminars with registration for the August 12-16, 2007 ASD/AMD Trade Shows in Las Vegas.

06/01/2007 - Sending Email Images
More and more web wholesalers and retailers are using photos in their email campaigns to show off their hottest product lines.

05/01/2007 - ROI Marketing Tools
Godfrey, a nationally ranked business to business marketing communications agency, has launched a new series of thought leadership pieces to help marketers improve their company's marketing ROI (Return on Investment).

05/01/2007 - Kohl's New Strategy
In an attempt to get more customers to shop more departments, Kohl's Department Stores has embarked on a new marketing effort titled, "Explore the Store."

04/01/2007 - User Revolution Alters Web
With the rise of the Internet as a mass medium, worldwide online advertising is expected to exceed $81 billion in five years. That represents a compound annual growth rate of approximately 21 percent.

02/01/2007 - Human Pets?
Pet related sales are projected to surpass $52 billion by 2009.

02/01/2007 - Blogosphere Marketing
Blogging is one of several trends that experts predict will help retailers reach and communicate with a broader customer base.

01/01/2007 - 10 Tips To Build Sales
Believe it or not, many retailers fail to respond to inquiries that could lead to additional business. Salespeople often dismiss phone calls, email queries, web page click throughs and web impressions as, "window shoppers."

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